chiropractic website

Optimizing Your Chiropractic Website for Free Organic Traffic

There are only two ways to get traffic to your website: organic (free) or ads (paid). 


Why is traffic to your website so important? New surveys show that over 75% of your patients will visit your website before scheduling an appointment in your practice. 

With a majority of your future patients visiting your site before scheduling their appointment, your website must be a significant part of your overall chiropractic marketing strategy. 

The quality (and content) present on your website can attract or repel patients. It can make or break your practice. 

Ideally, your website should be optimized for chiropractic specific SEO and generating at least 80% of its traffic organically. You may want to supplement or add to your free traffic by occasionally purchasing ads. But be careful, just like a drug, you don't want to become addicted to paid traffic. The price will continue to rise, and the results will continue to diminish over time. 


Optimizing Your Chiropractic Website

Here are a few simple tips to help search engines understand the content on your site.

1. Look good in the search results using the tips below. 


A. Your page title is used as a suggestion for the title in search results. Describe your business in a concise, informative phrase. Your title tag should be descriptive of your practice as well as enticing. 

B. Domain names are an essential part of search results. Choose a descriptive and easy-to-read domain name for your website. Sub-pages should also be easy to read. For example, use instead of

C. Meta descriptions are page summaries often used by search engines on the search results page. Write unique descriptions for each page in 160 characters or less. Be sure to include your targeted keywords in the meta-description. The goal of your meta-description is to entice the person searching to click on your website. 

2. Help search engines understand Your images

Images on your website can either dramatically help or hurt your ability to be found on Google. Large images can slow down your website and cause your rank to suffer. Once you compress your images using a tool like Squash, you'll want to use the following three tips to help the search engines understand the pictures on your website. 


A. Give your pictures short, descriptive file names. 

B. The “alt” attribute describes the image. This helps search engines understand what’s in the picture.

C. Write a short caption on the page below each image. Put important information in the text rather than images.

3. Update, keep going, and stay consistent

Provide useful content and keep it up to date

Your website is like a virtual storefront. You wouldn’t leave a store unattended for six months. Keep your site fresh by starting a blog, announcing new products, services, and special events. Remember to put yourself in your patients' shoes and make sure you provide them with the information they need.

If you need help updating the content on your website check out The Smart Chiropractor. We provide docs with all of the content they need on their website, social channels, and more to get more new patients, attract more followers, and drive more visits to their website. 


More information and support directly from Google

Google’s Webmaster Academy offers free step-by-step lessons and short instructional videos.

Looking for more advice on how to optimize your website? Read Google’s SEO starter guide:

Google’s free Webmaster Tools helps you understand and improve your website, get timely alerts on problems, and find answers to questions.


Why "leasing" a chiropractic website is a bad idea.

A leased website is one which you don't own the domain, the content, or the design. These types of websites typically require a monthly fee (for very little to no maintenance), over-estimate the cost of helping with SEO, and can limit your ability to expand your chiropractic marketing channels as your practice grows.


Re-Targeting Marketing for More Chiropractic New Patients

Marketing for your chiropractic office done right. Reach more new Chiropractic patients than ever using online retargeting.


How to Tell if Your Website is Helping or Hurting Your Practice- by The Evidence Based Chiropractor

How much do you spend on your website doc? Between hosting and design it is more than likely thousands of dollars over the lifespan of your site. The truth is that this is a small price to pay considering it is the first point of contact for nearly every patient that ends up in your office. The importance of a professional and well written page cannot be overstated. As a matter of fact, research shows that over 90% of people research their doctors online before making an appointment.

Chances are that you meticulously researched the design and functionality of your site; making sure the SEO was maximized, the content was placed appropriately, and a strong call to action was present.  Hopefully, you also use it as a place to provide true value for potential patients and community members. Wow, that sounds like a lot of hard work!

So after all this time, energy, and money; do you have any idea how are people interacting with your website!?!?!

Lets face it, user testing seems expensive and cumbersome (and in the past it was). However, just last week I discovered Peek UserTesting which is a completely free service that you should use immediately.  To use it you simply enter your email/website address and within a few hours you are emailed a link of a 5 minute video of a random person visiting your website and interacting with its content. 

Here is a personal example. I used the service just last week and discovered that one of my links was "dead". So everyone who had previously clicked this certain link was taken to the wrong page. Oops. Given that fact that my website receives hundreds of views per day this is very important!  

In short, people are interacting with your website each and every day. Many people are making healthcare decisions based upon their findings. Using a free service like Peek will give you a ton of insight on how you can clarify your message and improve your website; ultimately serving more people and better representing our wonderful profession. 

-The Evidence Based Chiropractor has assisted hundreds of chiropractors around the globe build interdisciplinary referral relationships.

Have you viewed our FREE Guides?  Download The MD Meeting and the 5 Secrets to MD Referrals today.