Why "leasing" a chiropractic website is a bad idea.

A leased website is one which you don't own the domain, the content, or the design. These types of websites typically require a monthly fee (for very little to no maintenance), over-estimate the cost of helping with SEO, and can limit your ability to expand your chiropractic marketing channels as your practice grows.

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The Healthcare "Secret" of Pro Athletes

Professional sports is a high stakes game, where even the slightest advantage can make the difference between winning and losing. Most high-level athletes are in tune with every nuance of their body and remain on the constant hunt to find ways to improve their performance.

In addition to a lot of practice and talent- many athletes have relied on chiropractic care as a “secret” ingredient to their success.

From Babe Ruth to Tom Brady- top athletes have been using chiropractic for decades.

Why it Matters:

You don’t need to be a pro athlete to desire improved health and well-being. Almost all of us are interested in decreasing pain, improving function, and increasing our strength. New research has showcased that chiropractic care may be able to help in all three of those areas.

- In a recent study, athletes had increased strength for up to 30 minutes after a chiropractic adjustment

- Chiropractic adjustments have been shown to provide more significant pain relief than commonly prescribed NSAID’s

- Even people with moderate or severe pain have experienced significant functional improvement with chiropractic

Next Steps:

Whether you are a weekend warrior, traveling every weekend for youth sports, or just looking to enjoy a higher quality of life- chiropractic care may be right for you. Finding relief from pain, improving your functional abilities, and increasing your strength and endurance are all essentials parts of having a high quality of life. Even if you aren’t currently competing to win a world championship, you probably have a few healthcare goals in mind. Let us know what they are, we would love become part of your “secret” to success.

Science Source:

The effects of a single session of spinal manipulation on strength and cortical drive in athletes. European Journal of Applied Physiology 2018

Spinal high-velocity low amplitude manipulation in acute nonspecific low back pain: a double-blinded randomized controlled trial in comparison with diclofenac and placebo. SPINE 2013

The Chiropractic Outcome Study: pain, functional ability and satisfaction with care. JMPT 1997

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Spinal Injections Can be Back Breaking

Spinal injections have been shown to increase your risk of spinal fracture.

Did you know that recent research says that treatments like spinal injections can dramatically increase your risk of a cracked, or broken back? The scary part is over 9 million of these injections are given every year for spinal pain! New research has shown a 21% increased risk of a spinal fracture after every epidural steroid injection.

Why it Matters:

As you can imagine, spinal fractures hurt. They require further medical treatment and sometimes even result in surgery. By staying conservative with your healthcare, you can reduce your risks and get the relief you desire. Research shows spinal adjustments as one of the best forms of care to reduce your pain, increase your function and improve your overall quality of life.

Chiropractors are focused on correcting the cause of your pain. Misalignments of your spine can put pressure on your discs and nerves causing irritation, swelling, and a lack of spinal motion. A shot does not correct the cause of the pain, at best it only temporarily masks it. With the risks of spinal fractures, the smart decision is to get well and stay well using conservative, natural healthcare. In other words, you’re smart for continuing your chiropractic adjustments.

▪ Research has shown a 21% increased risk of spinal fractures after injections

▪ A fracture, or broken back, can cause tremendous pain and even result in surgery

▪ Natural healthcare, such as chiropractic, is recommended before moving on to riskier treatments such as spinal injections

Next Steps:

Share the science. Being well informed comes with the responsibility of sharing what you know with others who don’t. That dosn’t mean you should argue with those who are already convinced by their prejudices. It says that we encourage you to share what you know with others who are curious and can benefit from understanding the Research That Matters.

Science Source:

Spinal Manipulation Postepidural Injection for Lumbar and Cervical Radiculopathy: A Retrospective Case Series. Journal of Manipulative and Physiological Therapeutics. September 2004

Symptomatic MRI-Confirmed Lumbar Disk Herniation Patients: A Comparative Effectiveness Prospective Observational Study of 2 Age- and Sex-Matched Cohorts Treated with Either High-Velocity, Low Amplitude Spinal Manipulative Therapy or Imaging-Guided Lumbar Nerve Root Injections. Journal of Manipulative and Physiological Therapeutics. May 2013

A Retrospective Analysis of Vertebral Body Fractures Following Epidural Steroid Injections. The Journal of Bone & Joint Surgery. June 2013

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What is Foam Rolling and why does it hurt so good?

Chiropractic, foam rolling, and your body.

Foam rolling has exploded in popularity over the past few years. No longer used only by athletes and trainers, foam rolling (or myofascial release) is now used by people with all levels of fitness. The goal of foam rolling is to improve muscle function, performance, and range of motion. When a tight muscle or trigger point is released, you are able to move freely, with less pain, and improve your overall performance.

Why it Matters:

Activity, age, and injuries can cause your muscles to lose flexibility which in turn creates adhesions and pain. Foam rolling allows you to place deep compression on these areas reducing pain and adhesions while creating an improved joint range of motion. Using a foam roller during your warm-up routine may provide additional benefits beyond stretching alone. New research has discovered that foam rolling can improve flexibility more than static and dynamic stretching.

- Foam rolling is designed to release tight muscles and trigger points

- Researchers have found increased flexibility and reduced pain after foam rolling

- Proper movement patterns are thought to improve performance and reduce injury

Next Steps:

Using a foam roller on tight muscles and trigger points has been shown improve flexibility and help maintain proper movements patterns. If you have questions on whether foam rolling is right for you, just ask! We believe this type of at-home care is a great way to support the adjustments and care you receive in our office.

Science Source:

Acute Effects of Foam Rolling, Static Stretching, and Dynamic Stretching During Warm-ups on Muscular Flexibility and Strength in Young Adults. Journal of Sports Rehabilitation 2017

Differences in pressure pain threshold among men and women after foam rolling. Journal of Bodywork and Movement Therapies 2017

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How to Get Your First 1K Instagram Followers- Chiropractic Edition

Instagram- a great place for pictures of food and selfies or a great place for business?

As a chiropractor, it's a GREAT place for business and building an audience of people who know, trust, and like you.

Today we're going to break down five things you can do starting today to get your first 1,000 followers on Instagram. We all know to be an influencer you need to be on Instagram. There are over a billion active users! So regardless of what demographic your targeting of your specific healthcare niche, Instagram is a place where you should be to build, connect, and ultimately grow your brand.

And there are five things that you can start implementing right now to get on your journey to that first 1,000 followers.

1. Consistency Wins

The first step is to post consistently. Consistency wins the game whether you are posting once a day, or even if you only have the time twice per week. Staying consistent with your post is a great way to start expanding your brand and expanding your message on Instagram.

2. Tagging People and Places

Your second step is to tag people and places. If you stop by a healthy restaurant; tag that restaurant! If you're hanging out with a colleague, be sure to tag that person! Tagging others can accomplish a couple of different things. First, if you tag a specific business or place it "geo-targets" your location which means people searching for that business or place will be able to see your post — more opportunities for exposure= more followers. So tagging the places you visit is crucial.

It not only helps people find you through research, but it is much more likely that those businesses are going to share your post/content across their platform which will further amplify your message and get more new eyes on your channel, your content, and your profile. So be sure to tag people and tag places.

3. Collaborations

Collaborations with influencers can really explode your follower count. Search out the popular people in your community and reach out for a collaboration. Perhaps it's a post that both you appear in. Maybe it's a story, or it could be just sharing content back and forth. And remember micro-influencers matter. You probably won't be collaborating with Jay-Z or Beyonce anytime soon- so but that doesn't mean it isn't worth it. Micro influencers in your community 5,000-20,000 followers will be happy to do collaborations with you because they are also trying to grow their audience and profile. So find collaborators do collaborative stories and host to help expand your message.

4. Engage With Others Content

Number four engage with other people's content. The more engaged you are on the platform, the more likely it is that people are going to notice you, recognize you, and follow your profile. So engage with other people's content. One way to do this is to find five hashtags that are relevant to your industry and add a comment onto the top 10 posts with that hashtag each day. Once you do that for 30 days, I can guarantee you boost your follower count and be "known" in that circle of influence.

You will become somebody that everybody recognizes by name, and in turn, you will have people coming back to your profile following you and engaging with your content. So take five to 10 minutes at the beginning or end of each day, search up you hashtags that are relevant to your business, your industry, your circle of influence comment and engage on that content.

5. Hashtags

Number 5 is hashtags. Hashtags are not dead; they are a great way to search out relevant content that you can contribute on and also for other people to find the content that you are putting out. So one best practice that I've seen lately is to create the first comment on your post and load it will up to 30 individual hashtags. You don't need to do 30 every single time, but if you choose appropriate hashtags, it helps amplify your message people will see your content and again more people will follow you.

Those five steps will help you get as quickly as possible to 1000 Instagram followers. It's how I've done it. It's how thousands of other people have done it. When you get started on Instagram, it can seem daunting to get the first 50 or first 100 but if you follow these five steps- post consistently, tag people and places, do collaborations with other influencers, engage with other people's content, and use hashtags; you will be well on your way, and you will be smashing a thousand Instagram followers before you know it.

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