To use email to market your practice effectively there are three campaigns or sequences that you need to have in your practice.
You may already be thinking- these tools are complex.
These exact questions are the stumbling blocks for a lot of chiropractors (so you’re not alone). Historically, email tools and systems are somewhat complicated. If you don't come from a tech/entrepreneur or marketing background, email software can seem confusing.
I understand where you're coming from. By spending tons of time and money at conferences around the world, I was able to discover how to make the tools simple and adapt it perfectly for a chiropractic practice like yours.
Over the past eight years, I've sent millions (literally) of emails between The Smart Chiropractor, ChiroEmails, The Evidence Based Chiropractor, and my private practice.
After sending all those email's, I have discovered and learned a predictable and great way to build a business.
To get started, let’s take a look at the anatomy of a successful email campaign because regardless if you’re using email for on-boarding, re-activation, or events there are a few critical elements you should be aware of. While some of these elements may seem obvious, they are routinely not executed on which can results in low open rates, click through rates and poor engagement.
3 Keys of a Successful Chiropractic Email Campaign
Have a super compelling subject/headline
Deliver engagement, entertainment, and education
Craft a solid call to action
#1- Have a super compelling headline
A compelling headline doesn’t (and shouldn’t) be sensational or cheesy. But, it does need to speak to the pain points or interest of your reader. For instance, an example of a great headline would be, “How to Find Lasting Relief from Disc Herniations”...
That's pretty compelling! Your reader probably doesn’t want short term relief right. They want lasting relief. And that intrigue, the potential benefit, will make it much more likely they will open the email then if the headline just said, “Disc Herniations.”
The goal of these subject line or the headline is straightforward. The singular goal is to get the person to open the email.