Here are three simple and easy to implement tips to help your chiropractic practice rank higher on Google using SEO.
Marketing your chiropractic practice through search engine optimization, or SEO is critical as patients search online for doctors before making an appointment.
SEO that is "working for you" can help you climb up those Google rankings, get more exposure, and book more new patients in your community.
The top 3 chiropractic SEO tips are
Compelling headlines- how to create clicks and drive traffic
Imaging sizing- keep your page speed lean and mean
Update your content- Google likes new stuff, don't let your website get digital cobwebs
1. Compelling Headlines- how to create clicks and drive crazy traffic
Your headlines, or subject line, is the "hook" of your article. Is it compelling enough to get people to click?
There is a fundamental framework that you can utilize to make sure that you have a compelling headline- ask a question, solve a problem, and include targeted or specific keywords.
Asking questions is pretty straightforward. "Have you been suffering from chronic headaches? Discover how the experts find relief" would be an example. If a person in your community was searching for information regarding chronic headaches- I can nearly guarantee they will click to discover your information based off of that headline.
The second headline tip involves problem-solving. Try creating a compelling headline focused on the benefit or solution you can provide to the most commonly asked questions in your community. For example, "3 Exercises to Eliminate Low Back Pain" is an excellent example of a headline that peaks interest, hints at solving a problem, and has the potential to stimulate a lot of clicks!
And as always keep your targeted keywords in mind. In the above examples, I included "chronic headaches" and "low back pain" in my headline to get extra Google juice by adding the keywords in the title!
This table will help you get started:
2. Image Sizing- Google loves a fast website (and pictures slow things down)
Today's modern websites are typically loaded with beautiful pictures. The catch is that every single one of those pictures takes up a lot of "space" on your web server. When someone heads over to your website, Google has to queue up the images so your visitor can see them.
If your photos are big (and you have a lot of them), this can end up costing you precious seconds of load time. And the slower your load time becomes, the more likely it is that you are going to be pushed down the Google rankings.
Slow load time is considered poor user experience, and Google will do anything possible to eliminate it. I recommend asking your website provider if all of your images have been squashed (literally)! Software tools like Squash allow you to trim your image sizes but up to 90%, while they stay looking sharp and crisp.
Even squashing just a few pictures can make a dramatic difference in your overall page speed.
So speed up your Web page. Better that user experience and help Google push you up by keeping your image size small.
3. Updating Your Content- no one likes digital cobwebs
Let me set the stage. You're excited to buy a new product after you hear all about it from your friends.
So you head online and click over to the website only to discover it hasn't been updated since 2014...
Hmmm...now you're wondering- will they ship the product if you order it? Have they changed business models? Is anyone home?
It doesn't inspire confidence!
The same applies to your website. People are skeptical of chiropractors, to begin with. If a prospective new patient heads over to your website and it looks like it was created back when "dial-up" was a thing- there is a high likelihood they will keep looking.
Also, by not updating your content- Google will start to push you down the rankings slowly. And your competitors, who are producing a bunch of updated content, will overtake your coveted positioning- taking your traffic and your patients with them.
Not sure if you can keep up with the content? Join us at The Smart Chiropractor, where we will give you everything you need to stay up to date (blog posts, social graphics, videos, videos scripts, patient handouts, and more.). Or look at your websites greatest hits. If you have some previous blogs that performed well and get a ton of traffic, update them every year or two!
So in short, make your headlines compelling, keep your image sizes down and make sure that you are updating the content on your website. Those are three key aspects to help Google help you push you up those rankings get more people onto your Web site more traffic to your website and ultimately more people into your practice.
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