How much do you spend on your website doc? Between hosting and design it is more than likely thousands of dollars over the lifespan of your site. The truth is that this is a small price to pay considering it is the first point of contact for nearly every patient that ends up in your office. The importance of a professional and well written page cannot be overstated. As a matter of fact, research shows that over 90% of people research their doctors online before making an appointment.
Chances are that you meticulously researched the design and functionality of your site; making sure the SEO was maximized, the content was placed appropriately, and a strong call to action was present. Hopefully, you also use it as a place to provide true value for potential patients and community members. Wow, that sounds like a lot of hard work!
So after all this time, energy, and money; do you have any idea how are people interacting with your website!?!?!
Lets face it, user testing seems expensive and cumbersome (and in the past it was). However, just last week I discovered Peek UserTesting which is a completely free service that you should use immediately. To use it you simply enter your email/website address and within a few hours you are emailed a link of a 5 minute video of a random person visiting your website and interacting with its content.
Here is a personal example. I used the service just last week and discovered that one of my links was "dead". So everyone who had previously clicked this certain link was taken to the wrong page. Oops. Given that fact that my website receives hundreds of views per day this is very important!
In short, people are interacting with your website each and every day. Many people are making healthcare decisions based upon their findings. Using a free service like Peek will give you a ton of insight on how you can clarify your message and improve your website; ultimately serving more people and better representing our wonderful profession.