marketing chiropractic

The Ultimate Chiropractic Marketing Success Secrets Revealed

The Ultimate Chiropractic Marketing Success Secrets Revealed

Chiropractic's digital marketing pros share their success secrets to grow your practice with big plans but small budgets.

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Building Your Tribe- by Beau Pierce of Circle of Docs

As a Doctor of Chiropractic we should always be looking for ways to grow our practice and make our personal brand synonymous with the words authority and trust.

One way to aide in accomplishing this is to have a great working relationship with other medical professionals. What was once generally perceived as an easy task of, “Just pick up the phone and call them” can turn quickly into a daunting situation. 

Here are strategies to help build your tribe of medical professionals in your local community.

1. Be a “Real” Person

If you want to reach other doctors, act like them. Simple right? Hardly

Contrary to perceived belief, medical doctors are living and breathing people. Yes, their ideas for how to best care for a patient may be slightly differing from ours, but at the core we are still all on the same team. 

A lot of people turn into robots when they get in front of other “doctors” and freeze up or become the “holier than thou” doctor.

Don’t be that guy or girl.

You can be different:

  • Talk like a real person (even if it means breaking a few grammatical rules).
  • Be accessible. Answer your phone when they call, respond back to emails promptly and send over detailed notes about the patients you share. 

Just don’t be someone you’re not. Be you and amazing stuff will happen.

 

2. Be Relevant

People don’t care about what matters to you; they care about what matters to them. If you want to attract more doctors, you need to stop thinking about yourself and start thinking about how you can help them and their practice.

One thing I see Chiropractors do is immediately try to “talk shop” to the other doctor the day they meet them. 

Stop!  

They do not care. Why? 

Because the word “chiropractic” holds no relevancy in their minds… yet

Remember: MD’s are taught to find a problem, prescribe, and fix it.  Words like low back pain, neck pain, headache, etc are what these doctors associate with “chiropractic”. Be relevant in their terms and then let the conversation flow.  

Eventually you will be able to go into the history of Chiropractic, show them a presentation on chiropractic and channel your inner BJ Palmer, but not at first.

The first thing you should be doing is figuring out how to help them. Be their best marketer. Send them patients, answer any questions they toss your way and be a cheerleader for their practice.

Over- the top generosity is the best marketing you’ll ever do. Nothing builds an audience faster than freely giving without expectation

 

3. Create a Bond

In the words of former Navy Seal, Marcus Luttrell, “Bonds are created in times of Adversity”.  If you are working with another doctor by managing a case, use this “Adversity” to build a bond with that doctor and his/her staff. 

Perform!  

Do a great job caring for that patient and then follow up with that doctor. Forge that bond further by sending over your detailed notes and pick up the phone and have conversation about your care plan.  Show them that you are responsible for the patient and want to work with them further. 

4. Make them a Super Star

Everyone loves to see their name in “lights”.  Highlight the doctor. Write a blog post about them and their practice. Grab your iphone and do a quick interview with them on camera. Perhaps even create a page on your website for “affiliations” and put their practice logo and a snippet about them.  Make them a Super Star.

 

 When you make your practice about other people, they’ll make it about you.


Dr. Beau Pierce is the Founder of CircleofDocs, the online network for the Chiropractic Profession. His expertise in digital community building paired with his medical background has catapulted him to be a in demand speaker and lecturer. His Chiropractic practice is located in Santa Maria, California and where he resides with his wife and two children.


-The Evidence Based Chiropractor has assisted hundreds of chiropractors around the globe build interdisciplinary referral relationships.

Have you viewed our FREE Guides?  Download The MD Meeting and the 5 Secrets to MD Referrals today.


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Highlighting the Adjustment- by The Evidence Based Chiropractor

Highlighting the adjustment is a foundational aspect of The Evidence Based Chiropractor.  Journals such as SPINE, the British Medical Journal, JMPT, the Annals of Internal Medicine, etc. have all produced research in support of the chiropractic adjustment.  Chiropractic is a distinct and unique health care profession which, in my opinion, needs nothing "added" to it.  However, we are in dire need of increasing our market utilization by highlighting our primary advantage... the chiropractic adjustment.  

Chiropractors in the past could not actively promote the adjustment due to a lack of research.  Throughout the years this may have contributed to our desire to include other modalities in our offices'.  However, now we have a deep and vast base of research which we can draw from and promote.  In a previous post I broke down the numbers and estimated that implementation of a interdisciplinary outreach system should be able to be accomplished with roughly a hour of staff time per month.  The Evidence Based Chiropractor was founded to help facilitate this process, increasing our market utilization and ultimately creating more opportunities for chiropractors to practice worldwide.  And, it is all done in an effort to honor the act of the chiropractic adjustment. 


-The Evidence Based Chiropractor is the fastest growing chiropractic marketing group in the profession.  We are dedicated to increasing chiropractic utilization by showcasing research.  Marketing to medical doctors through research is proven, cost effective, and can dramatically improve your incoming referrals.  Join us.  Lets grow chiropractic together.

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iBook Available Soon - "Marketing Chiropractic to Medical Doctors" by Jeff Langmaid, DC

I am extremely excited to announce that "Marketing Chiropractic to Medical Doctors" will be released in over a dozen countries shortly.  I could not have completed the book without the help of many friends.  Below you will find an early pre-release review of the book.

"This guide provides a step by step instructions on how to become integrated in your local healthcare community and organically tap into the enormous amount of referrals that can come with those relationships.  This is something every Chiropractor should do for their practice, it will elevate your practice, but on a grand scale the profession" - Chris Holloway, DC

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