5 Tips to Work Smarter, Not Harder with Jane.

Smarter. Faster. We’re Stronger Together.

Jane isn’t just your admin... Jane is a powerhouse. We've compiled 5 of our favorite tips to help you increase the efficiency of your common tasks such as: taking payment, reminding patients about their visits, charting, and more!

For a full list of "how-to" guide documents to put these tips into action, please take a look at our blog post 5 Tips for working smarter, not harder with Jane -- created just for you.

Learn more about Jane today at jane.app/chiro

Learn more and schedule a demo at jane.app/chiro

Ready to take your practice to the next? Use the code ‘evidencebased2021’ for a 30 day grace period as you get started.

The Jane Team

Chiropractic Content Creators Buyers Guide

Choosing cameras, microphones, and lighting when getting started can be challenging. 

Use our chiropractic creators buyers guide to discover the gear that is right for you. Whether you are just getting started, looking to expand your tool kit, or want pro-level video we have you covered! 

• denotes gear I personally use 

GOOD GEAR TO GET STARTED 

Camera 

Canon Rebel T6 $400 Canon's Rebel series remains the best option for affordability, dependability, and quality. 

Microphone

Rode VideoMic Go $67 This affordable mic will blow away the microphone on your camera in terms of audio quality. It's a must have! 

Lighting 

*Viltrox L116T $32 Getting solid lighting at a price point of under forty bucks is tough, but this light delivers. 

Total Cost $500 

For close to $500 you can have a really solid kit that will make your videos look and sound fantastic. This gear is perfect if you are getting started! 

BETTER GEAR TO STEP YOUR GAME UP 

Camera 

*Canon 80D $1000 This camera packs high end features and great image quality into a prosumer price tag. 

Microphone 

*Rode VideoMic Pro $230 Even in locations with high background noise, this microphone provides crystal clear audio. 

Lighting

*Aputure Araman AL-528 $160 Adjustable, clean lighting that can dramatically improve the overall look of your videos. 

Total Cost- $1400 

Coming in close to $1400 this kit is ideal for chiropractors who want high- quality production capabilities without breaking the bank. 

THE BEST GEAR FOR CONTENT PRO'S 

Camera

*Canon EOS 6D Mark II $1600 Unbelievable image quality, a professional feature set, and an uncanny ability to shoot in low light- this camera is simply awesome. 

Microphone

*Rode Wireless Filmmaker $400 Unsurpassed audio quality even when you are far from the camera. This has been a life-saver for me at The Evidence Based Chiropractor and The Smart Chiropractor. 

Lighting 

*Aputure Light Storm 120D with soft box $800 Yes, it's expensive. But this light has made the biggest impact on the quality of my videos over any other piece of gear on this list. 

Total Cost $2800

At $2800, this kit isn't cheap. But for the price you will have some of the best gear to produce the highest quality videos in the chiropractic industry. 

ACCESSORIES 

Parrot Teleprompter $99

Transform your smartphone into a professional, lightweight, and mobile teleprompter

Neewer Ring Light $75

Ring lights can provide a warm, soft glow of light to your videos. 

SD Memory Cards $20 

In you’re using a DSLR camera, make sure you stock up on SD memory cards! 

Manfrotto Tripod $75

Having a stable tripod will help you always get the best angles for your videos. 

Manfrotto Desktop Tripod $20

If you record video from your desk, having a a desktop tripod will help you save space. 

Logitech Webcam $100

If you are just starting out, or on a super limited budget a webcam get be a great way to start shooting video. Webcams don’t really replace having a great DSLR camera, but are a great quick go-to for your Zoom meetings, Skype calls, or Facebook Live sessions. 

Elgato StreamDeck  $150

The StreamDeck is an easy to use tool that can optimize your workflow as a content creator. Whether you are just starting out or a seasoned pro- it’s a must have. 

Powerstrips $25

Lights, cameras, and audio gear all require power. Pick up a few extra powerstripas to make sure you always have enough outlets. 

WD Portable External Hard Drive $75

Saving your work is important and video takes up a lot of space on your computer. Having an external hard drive handy will help you free up valuable space on your computer and help it run faster. 

JEFF’S PERSONAL CONTENT CREATORS GEAR LIST

Canon 6D Mark II DSLR Camera $1800

Rode Filmmaker Wireless Lavalier Microphone $400

USB Hub Adapter $25

Elgato StreamDeck $150

Macbook Pro 13” Laptop Computer $1900

Wireless Rechargable Apple Magic Mouse $75

Wireless Rechargable Apple Magic Keyboard $99

HP Ultra Slim Full HD Monitor $200

Logitech C920 HD Webcam $125

Manfrotto Compact Tripod $75

Aputure 120D Video Lighting $800

Aputure Light Dome Mini SoftBox Diffuser $200

Tamron 28-75mm Camera Lens $500 

Aputure AL-F7 Background Light $100

Telling YOUR Story 

While researching and purchasing gear is a lot of fun, remember that your message is the most important aspect of your content. 

Gear provides you with an ability to enhance your message, but a lack of gear should never stop you from speaking your truth and building your audience. 

Being a creator is fun, but it isn’t easy. At The Smart Chiropractor, we solve the two biggest chiropractic marketing challenges, Content and Consistency. We combine an incredible content library with powerful automation tools to supercharge your marketing. 

Click here to discover how we can help you practice grow…automatically. 

5 Chiropractic Email Marketing Tips That'll Keep You Out of the Spam Folder

5 Chiropractic Email Marketing Tips That'll Keep You Out of the Spam Folder

When done correctly, an automated chiropractic email marketing strategy can be a insanely effective way to connect with your patients and attract more business to your practice.

Get a FREE Email Template (That CRUSHES!)

However, most chiropractors are not doing email marketing correctly. The average email 'open rate' for marketing emails in America currently hovers at around 22%.

This means that 78% of all marketing emails are never even being opened by users at all.

If you want to avoid your carefully-crafted communique ending up in the spam folder, make sure to follow these essential email marketing tips at your practice.  

1. Grab Them with a Cliffhanger in the Subject Line

The first thing you should be focusing on in your email marketing campaign is the subject line. This is your once chance to real them in and convince them to open your email, so make it good.

Do not opt for generic subject headers such as "we missed you" or "adjustments only $29!."

Instead, opt for a cliffhanger than intrigues them and leaves them wanting to know more. Something like "the secret to no more back pain..." should be enough to keep them reading.

2. Format to Avoid Spam Filters

A significant chunk of all marketing emails ends up in users' spam folders, meaning that they will likely never be seen. To avoid this, you will need to format your email in a way that doesn't trigger spam filters. (ChiroEmails, built into The Smart Chiropractor has crazy high deliverability rates!)

That means avoiding spelling mistakes and using a recognizable, 'normal' sender name. It also means using a reliable email service provider like Outlook and avoiding sending too many emails to the same person.

When in doubt, test your email by sending it to yourself or a friend.

3. Remember to Write for Mobile Devices

The vast majority of people are going to be reading your emails via their mobile devices. Therefore, you need to make sure that your email is written and formatted so that it is easily readable on the phone.

Avoid large, high-resolution images at all costs. Keep your sentences short and concise, with a large font.

Make use of numbers, symbols, and emojis whenever possible. These simple tactics will make your emails more mobile-friendly and more likely to be read.

4. Personalize Every Step of the Way

One of the best email marketing tips you should take is to personalize your email so that your client pays attention and feels like you are speaking directly to them.

Always use a Mail Merge to ensure that your opening line uses the name of each subscriber you are sending an email to. (If you’re a Smart Chiropractor member, we mail merge first names into all of your outgoing emails- done for you!)

Include recommendations for each user by taking advantage of personalization software. Avoid your messaging coming off as generic or cold. 

5. Build Trust

Finally, it is essential to build trust with your subscriber list. This is one of the golden email marketing best practices to take away with you. Do not spam your subscribers with constant communications.

Always respect those who unsubscribe and do not relentlessly attempt to claw them back onto your email list. Avoid using manipulative or overly emotional appeals in your email communications.

All of this will let your subscribers know that they can trust you, making them more likely to engage. 

Get a FREE Email Template (That CRUSHES!)

Email Marketing Tips Can Bring You Closer to the Patients You Want 

With these email marketing tips, you will be able to connect with the clients that you want and generate meaningful leads.

To learn more about how to attract the clients that your practice needs, make sure to consult our Free Resources for all chiropractors looking to bring their business to the next level. 

5 Proven Lead Generation Strategies That'll Guarantee More Chiropractic Patients

When it comes to scouting and bringing in more leads, many chiropractic practices struggle to do it. Here are some great lead generation strategies that get results.

Did you know around 80% of new leads never convert into patients? Did you know that using strong lead generation strategies means you'll attract more new patients than ever?

What is lead generation? Lead generation (or "lead gen") is the process of identifying and attracting leads. A lead is anyone who shows enough interest in your business to give you their contact information.

Only around 20% of leads become sales, but ultimately, that 20% keeps many chiropractors in business. Therefore, it's essential to be proactive about generating leads.

Here are five strong strategies for generating more leads:

1. Benefit Focused Lead Magnets

Knowing how to get more leads means creating attractive opportunities for potential patients to give you their information. You'll need a strong lead magnet to entice them. Lead magnets include any incentive you use to attract leads.

Opt-in opportunities reward leads by giving them something valuable for their information. Valuable opportunities include webinars as well as downloadable brochures and pamphlets. Turn every blog post into an opt-in opportunity, if possible!

2. Gated Content

Gated content is fuel for lead generation because it's off-limits or "locked" until someone submits their information. Once a person gives you their contact info, they're able to access the content. Once again, the best-gated content offers value to consumers.

(Are you spotting a trend here? Good.)

Business owners gate all kinds of content, spanning from ebooks to comprehensive reports. This strategy encourages people to share their email addresses and name. That powerful combination helps you boost email engagement with personalization.

3. Gmail Ads

Smart chiropractors know how to generate leads at their competition's expense. Gmail Ads helps you accomplish this digitally.

Simply use Gmail Ads to create an AdWords campaign that only targets people who receive your competitor's emails. Just sign up for your competitors' email lists, then add the same keywords and phrases they often use in their email copy as your target keywords.

Keywords are your friend for the following strategy:

4. Optimize Your Content with SEO

SEO is crucial to lead generation marketing. After all, any lead you attract through SEO is a warm lead, making your website as SEO-friendly as possible.

Use chiropractic keywords with high search volumes along with less popular search terms. Always use keywords in context/naturally, or else it'll hurt your ranking.

Make sure your website runs fast. Users will abandon a site if it loads too slowly. Plus, it'll hurt your ranking in SERPs (search engine results pages).

5. Use Social Media

Promote your lead magnets on social media to attract more attention to them. Including a link to a lead magnet in your bio makes it even more convenient and enticing. This will improve your chiropractic marketing funnel and conversion rate.

Hashtags are SEO for social media. Use strong and relevant hashtags to target an audience that's looking for a local chiropractor.

Try These Winning Chiropractic Lead Generation Strategies Today

About 72% of Americans use social media today. That's why social media is a powerful tool to use alongside other lead generation strategies.

Successful lead magnets are powerful and original. Always individualize each strategy, even if you learned about it from somewhere/someone else.

Strengthen your chiropractic marketing strategy—check out our free tools now. They'll give you the insights you need to succeed.

How to Boost Email Engagement with Personalization

The old fashioned way to write emails.

Sending consistent email is the best way to create predictable growth for your practice. Contrary to popular belief, email is not dead. It's alive and well, but it must be done right to get results. 

Click here to get a FREE chiropractic email template!

Unwanted and unpersonalized emails can end up crushing your open rates, click-through rates, and unsubscribe rates. 

Running an email marketing campaign relies on consistency and engagement. If you consistently get engagement with your email (and send them consistently!), then you can drive a significant amount of revenue for your practice in the form or products, services, new patients, and patient reactivations. But growing takes time and expertise. 

Personalized emails are messages that change the content of the email from generic to specific. Specificity can come by using the recipient's name, location, or interests. 

Here are a few ways to boost email engagement through personalized messages. 

How to Build Personalized Messages

Your list will be most engaged when they aren't flooded with useless information. The emails you send need to be relevant, timely, and from an individual. Emails should have a face, not just a logo. The goal is for you to build a connection with your subscribers. Sending weekly emails (we automate this for our members of The Smart Chiropractor and get crazy remarkable results) is one way to stay consistent and develop the "know, trust, and like" factor while having a weekly call to action that creates revenue. 

There are hundreds of emails that come through an inbox. It would be best if you stood out immediately. Relevant, personalized messages grab your subscriber's attention, whether that's changing the "from" name, subject line, or more in-depth personalization tactics. 

Merge fields are the technical names of the personalization tools available in many email software programs. If you save a piece of information, such as first name, last name, city, etc., you save it to a "field" in the email. It's the tracking system so that your email system can keep everything straight. 

The great part is that these merge fields can then be used to customize and personalize your email message. 

For instance, using a merge field (which is built into our email system at The Smart Chiropractor) enables you to send a personalized email using your subscriber's first or last name. This can be extremely powerful in the subject line and the first line of body copy.

Creating a Picture Perfect Email

A copy can go a long way, but pictures can go even further. Your emails need to look professional. Take a look at this example below. Who would you rather receive an email from? 

meh….

wow!

The pictures you use and the formatting you choose can have a dramatic effect on the results you get. 

Images and good design are powerful when it comes to email marketing. Your click-through rate can be increased by using bold images and strong calls to action. There are even some software tools out there that allow you to create custom images embedded with the subscribers' name! 

This is not only easy to do but also a simple way to limit your copywriting length and focus your relationship elsewhere. 

Staying Compliant

Letting your subscribers control their experience helps keep personalized messages coming. Be sure to comply with your local/regional/national laws regarding email. 

There are still a lot of chiropractic practices that send their "every so often" newsletter through a Gmail account, which is a big no-no! Your subscribers need to have a way to opt-out of your emails for you to stay compliant. Running email campaigns for your practice is not the same as sending a buddy a quick note. 

Click here to get a FREE chiropractic email template!

Avoiding Mistakes

Now that you know all the do's of personalized messages, let's look at the do not's. 

Spamming avoids optimized mobile viewing and irrelevant suggestions; these are all examples of mistakes you can make. Personalized email marketing means allowing the customer the opportunity to come to you. 

Providing them with some form of information that is relevant and timely will lead to sales. Nothing is more enticing than a well placed and personalized message from a company you support.

Best Practices: 

• personalize the subject line or first line of copy with your subscriber's names

• use a tool like Grammarly to check your spelling

• watch your cadence (emailing 1x wk is best!)

• monitor your open, click-through, and unsubscribe rates

• always Teach & Invite

• don't forget to have a strong call to action

Building Trust One Email at Time

Personalized email messages aren't only for huge corporations with big marketing departments. 

By using email to communicate with your audience consistently, you can generate more revenue for your practice and a deeper connection with your list. 

Take it to the next level by personalizing your emails with your subscriber's first name. 

If you're inconsistent with your emails (or non-existent), visit us at The Smart Chiropractor. We provide automated email for chiropractors that gets fantastic results. We supply the automation, the system, the copy, and everything you need- on autopilot! 

Click here to get a FREE chiropractic email template!