When it comes to scouting and bringing in more leads, many chiropractic practices struggle to do it. Here are some great lead generation strategies that get results.
Did you know around 80% of new leads never convert into patients? Did you know that using strong lead generation strategies means you'll attract more new patients than ever?
What is lead generation? Lead generation (or "lead gen") is the process of identifying and attracting leads. A lead is anyone who shows enough interest in your business to give you their contact information.
Only around 20% of leads become sales, but ultimately, that 20% keeps many chiropractors in business. Therefore, it's essential to be proactive about generating leads.
Here are five strong strategies for generating more leads:
Benefit Focused Lead Magnets
Knowing how to get more leads means creating attractive opportunities for potential patients to give you their information. You'll need a strong lead magnet to entice them. Lead magnets include any incentive you use to attract leads.
Opt-in opportunities reward leads by giving them something valuable for their information. Valuable opportunities include webinars as well as downloadable brochures and pamphlets. Turn every blog post into an opt-in opportunity, if possible!
2. Gated Content
Gated content is fuel for lead generation because it's off-limits or "locked" until someone submits their information. Once a person gives you their contact info, they're able to access the content. Once again, the best-gated content offers value to consumers.
(Are you spotting a trend here? Good.)
Business owners gate all kinds of content, spanning from ebooks to comprehensive reports. This strategy encourages people to share their email addresses and name. That powerful combination helps you boost email engagement with personalization.
3. Gmail Ads
Smart chiropractors know how to generate leads at their competition's expense. Gmail Ads helps you accomplish this digitally.
Simply use Gmail Ads to create an AdWords campaign that only targets people who receive your competitor's emails. Just sign up for your competitors' email lists, then add the same keywords and phrases they often use in their email copy as your target keywords.
Keywords are your friend for the following strategy:
4. Optimize Your Content with SEO
SEO is crucial to lead generation marketing. After all, any lead you attract through SEO is a warm lead, making your website as SEO-friendly as possible.
Use chiropractic keywords with high search volumes along with less popular search terms. Always use keywords in context/naturally, or else it'll hurt your ranking.
Make sure your website runs fast. Users will abandon a site if it loads too slowly. Plus, it'll hurt your ranking in SERPs (search engine results pages).
5. Use Social Media
Promote your lead magnets on social media to attract more attention to them. Including a link to a lead magnet in your bio makes it even more convenient and enticing. This will improve your chiropractic marketing funnel and conversion rate.
Hashtags are SEO for social media. Use strong and relevant hashtags to target an audience that's looking for a local chiropractor.
Try These Winning Chiropractic Lead Generation Strategies Today
About 72% of Americans use social media today. That's why social media is a powerful tool to use alongside other lead generation strategies.
Successful lead magnets are powerful and original. Always individualize each strategy, even if you learned about it from somewhere/someone else.
Strengthen your chiropractic marketing strategy—check out our free tools now. They'll give you the insights you need to succeed.