Beta Testing the New Orca Health SPINE DECIDE iPad app- by The Evidence Based Chiropractor

In previous posts you have heard me praise the Spine Decide iPad as one of the top chiropractic related applications available for practicing chiropractors. A few months ago I was approached about beta testing an all-new, updated version of their application. I jumped at the chance!

Essentially, the Spine Decide application provides an unbelievable patient education interface and tool. I literally use it everyday in practice. The graphics/charts/pictures are the best quality I have ever seen in a healthcare application. Additionally, from directly in the application, you can email your patients specific information regarding their condition with a few very simple clicks.

Now, with their upcoming release, they have enhanced a ton of features and added even more benefit. Perhaps unbelievably, they have kept the interface clean and easy to use with literally zero learning curve.  The functional ability, elegance, and easy of use make this application the best chiropractic related tool available for your iPad. Check it out here and let me know what you think.

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-The Evidence Based Chiropractor has assisted hundreds of chiropractors around the globe build interdisciplinary referral relationships.

Have you viewed our FREE Guides?  Download The MD Meeting and the 5 Secrets to MD Referrals today.

The Chiropractic Philanthropist Podcast - by The Evidence Based Chiropractor

Recently, I was invited to be a guest on The Chiropractic Philanothropsist Podcast.  Dr. Ed Osburn has been absolutely on fire with the podcast reaching over 40,000 downloads.

We touched on chiropractic history, marketing, interdisciplinary communication, and host of other chiropractic topics. To listen, simply click the link below.

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-The Evidence Based Chiropractor has assisted hundreds of chiropractors around the globe build interdisciplinary referral relationships.

Have you viewed our FREE Guides?  Download The MD Meeting and the 5 Secrets to MD Referrals today.

3 Essential Questions to Ask an MD- by The Evidence Based Chiropractor

Using the Socratic method during your MD Meetings is absolutely essential for success. The Socratic method is "based on asking and answering questions to stimulate critical thinking and to illuminate ideas". In the context of an MD Meeting your goals are to gain insight and position your message.

There are 3 main questions that you should ask during your meeting. These questions will give you the information necessary to match your "message to the market".  When you message matches the market it creates a foundation necessary to fluidly build referral relationships. Let's take a look at the 3 questions.

1. Do they see patients with spine complaints in practice?

2. What specific complaints?

3. What are their current treatment protocols?

Believe it or not, the first question is often overlooked by most chiropractors! While most primary care physicians daily case load consists of 20-30% spinal complaints, there are some which do not see any spine patients. This could be due to a variety of reasons. For some, their partner physician may see all the spine patients.  Others may have an affiliation with a local spine group. In either case you can see why its important to first confirm that they see spine complaints in practice. 

Second, you will want to determine what complaints they are seeing practice. It will very likely be a broad range, similar to your practice. However, you will find that a substantial amount of docs will provide you additional information. It may be an increase in lumbar disc herniation because the snow birds are back in town. They may see a lot of cervicothoracic pain because they perform in-office trigger point injections. Any answer they give will provide you with additional insight to refine your message to their exact patient profile.

Finally, you will want to understand their current treatment protocols. We have found that 99% of the time medical doctors refer to physical therapy, other MD's, or treat in-house (meds) for spinal complaints. Thankfully, chiropractic has distinct advantages over all 3 of these choices. These advantageous are reviewed in detail in our free MD Meeting guide and my book, Marketing Chiropractic to Medical Doctors. By understanding their current choices you will be in the best position to fine tune your message to the market.

As you can see, asking 3 simple questions can give you a plethora of information to accelerate your marketing and outreach. Efficiency, affordability, and elegance.

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-The Evidence Based Chiropractor has assisted hundreds of chiropractors around the globe build interdisciplinary referral relationships.

Have you viewed our FREE Guides?  Download The MD Meeting and the 5 Secrets to MD Referrals today.

How Does a Chiropractic Adjustment Work? - by The Evidence Based Chiropractor

     Chiropractic adjustments are considered one of the most safe and effective health care treatment options available today. Research strongly supports the use of adjustments for low back pain, headaches, neck pain, and variety of other spinal conditions. Emerging research also has shown chiropractic adjustments may be helpful for non-musculoskeletal conditions. So, what are the underlying effects?

     Since the first chiropractic adjustment was given over 100 years ago there has been speculation regarding the mechanism of effects. Simply put; what is happening when an adjustment is given? In 2011, SPINE journal released an article which began to explore this question. They found that, "a spinal manipulative therapy force has been shown to stimulate peripheral afferents, altering central nervous system input, and enhancing motoneuron excitability." Essentially, when we give a chiropractic adjustment, we stimulate the peripheral nervous system which then stimulates the central nervous system. Our nervous system is the conduit for control of our entire body and is also responsible for our perception of pain. Chiropractic adjustments have the ability to effect our central nervous system which can result decreased pain.

     Decreased pain is great, but there must be more to an adjustment than simply decreasing pain, right? Let's take a look at another finding from their study. "We found a significant relationship between immediate post-SMT stiffness decrease and clinical outcome. This finding may suggest a relationship between stiffness change and outcome for thrust SMT that is not present if non-thrust mobilization techniques are employed." This finding is very interesting for a few different reasons. First, the researchers believe that adjustments decrease the stiffness of the spine (increasing free motion and range of motion). This has a very positive effect on our overall treatment outcome. They also found that mobilization (slow stretching motions) did not create this response; so it is exclusive to an adjustment with a thrust component.

     This study found that at least part of the positive effects of the chiropractic adjustment is by stimulating the nervous system and decreasing spinal stiffness. Continued research will provide us with additional information regarding the multitude of other ways in which the chiropractic adjustment "works". As we learn more chiropractors will continually be able to refine their techniques and improve upon their already fantastic results!

Preliminary Investigation of the Mechanisms Underlying the Effects of Manipulation. SPINE. 2011

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-The Evidence Based Chiropractor has assisted hundreds of chiropractors around the globe build interdisciplinary referral relationships.

Have you viewed our FREE Guides?  Download The MD Meeting and the 5 Secrets to MD Referrals today.

The Essential Tool to Maximize Your MD Meeting- by The Evidence Based Chiropractor

For many chiropractors the thought of preparing for a meeting with an MD can send them into a cold sweat. Read that sentence again. See, its not the actual meeting which is daunting, but rather the preparation. 

Preparation for the meeting typically includes gathering research, examining their current treatment options, digging up statistics, sourcing high quality photography, highlighting interdisciplinary cooperation, and then wrapping it all up in an elegant and professional package. That sounds like a lot of work! No wonder most chiropractors find it daunting. 

Wouldn't it be much easier if you had a presentation which was elegant, packed with current research, and laid out your information in a logical and educational format?

Well, there is a solution. It is our fully editable, MD Keynote Presentation. Available in both Keynote and Powerpoint formats, this beautifully modern presentation has assisted chiropractors around the world present to their local Medical Doctors. 

Simply click here and download it directly to your computer. We have done the hard work of preparing your materials. Now you can focus on your time and energy on building your practice.

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-The Evidence Based Chiropractor has assisted hundreds of chiropractors around the globe build interdisciplinary referral relationships.

Have you viewed our FREE Guides?  Download The MD Meeting and the 5 Secrets to MD Referrals today.