Want More MD Referrals?

Most MD’s don’t know what we do.

Crunch. Crack. Pop. Fast. Forceful.  High Velocity.  Rotation. 

These are the words that most medical doctors think of when they think of chiropractic care.  They see symptomatic patients unable to walk and can’t see how a chiropractor will help by “crunching” their spine.  Or they see a patient with a cervical spine herniation and cringe at the thought of a high velocity adjustment.  This is a huge barrier to referrals.  The truth is that many medical doctors have no idea what we do!

By educating, engaging, and informing these physicians about various adjusting techniques, effectiveness, and safety of chiropractic care, you can build trust, respect, and ultimately referrals.   The most effective and affordable way to do this is to market through research.  I practice within a large orthopedic group and have discovered a consistent system to increase referrals and interdisciplinary communication.  If you lack the time or resources to create these for yourself, then please contact me and I will provide you with current, motivating, customized research briefs delivered to your inbox as a PDF each month for only $25.  Let’s increase our referrals, let’s increase chiropractic utilization.  Many of my members are receiving over 1000% ROI using our service!

Consistency is Key- Getting the Most from Your Marketing

We all know that consistency with diet, exercise, and even chiropractic care is the only way to yield, well, consistent results.  Marketing and outreach is no different.  I know most practices have calendars and systems in place to actively engage their most precious asset; current patients’.  This is a very important part of building and nurturing your practice and should not be overlooked.  However, some offices are woefully inconsistent and/or not performing ANY outreach/marketing towards other physicians in their communities!

Reaching out to other physicians in your community can be a huge untapped referral market.  We are all aware of the shortcomings of primary care medicine in relation to musculoskeletal conditions.  Additionally, we (and the primary care doctors) are all aware that orthopedic surgeons, pain management, and neurologists, while very important at times, are rarely the best choice for people suffering from low back pain, sciatica, headaches, etc.  Therefore, it is imperative for you to consistently and effectively reach out to the primary care/internal medicine physicians in your community and position yourself as their top referral choice for musculoskeletal conditions.  I have found that building these referral relationships through research is the most effective and affordable process. 

The physicians whom I have referral relationships with respect my expertise and now view me as the expert in neuromuscular care for our area. Let me do the work for you. If you lack the time, or access to variety of high quality peer-reviewed journals, I encourage you to join my service.  I provide you with a customized, monthly PDF research brief which is designed and proven by personal experience to begin building referral relationships with medical doctors.  I offer this for the low price of $25 per month, no long term contract so you can instantly add this to your current marketing programs.  Let’s increase chiropractic utilization by increasing your incoming referrals. 

Stay Healthy and Active

Chiropractic is an essential part of maintaining an active lifestyle.  ​

View fullsize

Still In Chiropractic School? Start Building Your Referral Network Now!

It is truly never too early to start building your network.  If you are still in chiropractic school (and know where you are headed after) then I would encourage you to begin building your network immediately. 

     Once in practice, it takes some time to develop your reputation and presence in a community.  By starting while you are still in chiropractic school, you will have a big advantage upon your start in practice.  Whether you planning to be an associate, independent contractor, or going into solo practice; starting early on your network is a good idea.

     Thankfully, you have access to computers and technology which connects people with a speed never seen before.  I would highly recommend building and establishing a professional chiropractic page.  For an in depth tutorial regarding this I recommend Dr. Riekeman and Dr. Deitch’s series of webinars.  At the most basic level, it is important for you to “like” and interact with businesses in your area.  Additionally, you should post content which will be valuable for the individuals following your page.  This may be inspirational, motivational, health living, fitness tips, etc.  I would recommend not posting daily “pro” chiropractic messages, but rather focus on the current desires of the community in which you intend to practice.  Once you have a following on Facebook, it will be easier to promote and make announcements regarding you office when it opens.  You will hit the ground running. 

    Secondly, I highly recommend immediately starting your outreach and marketing with other physicians near your soon to be practice location.  Developing a list of medical doctors and beginning monthly marketing through research will establish your identity with those physicians.  Ideally, I recommend actively and consistently marketing towards 40-80 doctors, however, even starting with 20 during school will give you a huge advantage once you begin practice.  Starting with specialties such as Primary Care, Orthopedics’, Pediatrician’s, and Internal Medicine is recommended because these physicians see the most patients which would be appropriate to refer for your care.  If you have access to peer-reviewed research journals (SPINE, Annals of Internal Medicine, etc) at school then you should be able to accumulate a substantial amount of content.  However, be careful.  With the speed of social media and publishing, it is essential to use recent and up to date research when marketing.  If you do not have access to these journals, or do not have the time to research, design, test, and implement your findings into powerful research briefs, then please contact me.  I provide monthly research briefs designed to stimulate relationships and referrals.  Currently, I am the only chiropractor actively practicing in a large orthopedic group who has the experience, access, and insight to deliver these “actionable” briefs. 

   Most of all, remember that marketing is a consistent and always evolving art.  By starting early, you will maximize your success.

Healthy Eating Plate from Harvard School of Public Health

Recently, the Harvard School of Public Health revealed their own version of the ​USDA "My Plate".  The interesting fact about the Harvard recommendations are that they were not influenced by any lobbying group.  The USDA 'Food Pyramid', and more recently 'My Plate', were heavily influenced by lobbying groups. 

I believe the Harvard Healthy Eating Plate is by far the best and most accurate eating guide out there.  ​

What are your thoughts?  ​

View fullsize