Building Your Physician Contact List

Chiropractic marketing and outreach to Medical Doctors

So you have made the decision (a wise one) to begin outreach to medical doctors in your town.  Where do you start?  Building your physician list is the first step towards creating a consistent and sustained outreach program in your circle of practice.  I highly recommend downloading our Free Evidence Based Chiropractor Monthly Tracking Sheet right here.  This sheet keeps your contacts tidy and allows you a quick glance at your progress during the year. 

Your marketing and outreach will only be as good as the list you are using.  Determining not only the number of doctors on your list, but the types of doctors is crucial.  I highly recommend having roughly 50 physicians on your list.  For some of you in rural areas, 50 doctors may be extending 10 miles of more from your practice.  While others, in more urban environments may have 50 doctors within 3 or 4 blocks.  For those of us in the suburbs, a list of 50 doctors within 5-7 miles of your practice will be easily attainable. 

There are 3 great resources to curate your list.  The first is the WebMD physician search, located HERE.  They make it easy to search by specialty and location while retaining a high quality and thorough list.  WebMD physician search is a key piece to creating your list.  Two other search engines include the ZocDoc search, located HERE, and a good old fashioned Google search. 

The types of specialists I recommend reaching out to include Primary Care Physicians, Internists, Family Physician, Orthopaedic Surgeon, Neurologist, OB/GYN and Pediatrician.  You will tailor this list depending upon your practice style. 

Now that you have a working list I highly recommend calling the offices to confirm the address and doctor.  If you do not, you may end up wasting time, energy, and postage.  When calling the list I usually state, “Good morning, this is Dr. Langmaid from ABC Chiropractic Office.  I am calling to confirm your address at 123 Main Street, and also that Dr. Smith is still practicing at your location.”  If yes, then a simple “Thank you, have a great day” is sufficient.  A “no” will either equal a new address (which is important to update) or that Dr. Smith changed offices.  This is important because you are then able to ask the new address of Dr. Smith’s office, AND you can find out the new physicians name and specialty. 

These are the basics for forming your physician mailing list.  If you are too busy to create your own list, then please contact me HERE and the Evidence Based Chiropractor will help you create a list which will reap rewards for years to come. 

If you are not already actively and consistently engaging referral sources in your community (i.e- other physicians) then please contact us to get started today!  

I practice within a large orthopedic group and have developed experience and expertise in expanding and developing interdisciplinary referral sources.  Many of our members are receiving significant ROI and developing relationships which will lead to referrals for years to come.   I look forward to working with you.

Join us by January 31st and receive zip code exclusivity AND a 30 minute implementation call in addition to immediate access to our Members Vault and your customized MD Research Brief.  Memberships starts at $25 with no contract!

-The Evidence Based Chiropractor is the fastest growing chiropractic outreach group in the profession.  The service is dedicated to increasing chiropractic utilization by showcasing research.  Marketing to medical doctors through research is efficient, cost effective, and can dramatically improve your incoming referrals.  Join us.  Lets grow chiropractic together.

Be first, Be noticed, Be the "go-to" chiropractor.

How do I established consistent referrals from local medical doctors?

Above is the question which came to mind roughly one year ago when I moved from Rhode Island to Florida, essentially re-starting my practice.  While many pieces of your marketing system must work together to yield results; the most important is consistent, educational outreach. 

Chiropractic referrals from Medical Doctors.

One shocking fact I discovered since beginning my program has been the lack of interdisciplinary communication present in my town.  I would estimate that over 50% of the MD's which I have sat down with stated they did not have professional relationships and/or had not met another chiropractic in town.  What an opportunity!  I would guess that many towns/cities have similar circumstances.  This means that by extending your hand, reaching out, and then delivering consistent education material; you can quickly become their "go-to" chiropractor and resource. 

EVERY chiropractor should add MD marketing to their current outreach program.  Many chiropractors I have came across don't do this simply because they lack the time or lack the access to high quality peer-reviewed research journal. If you are one of these doc's; please let us do the hard work for you.  For $25 per month you will receive a personalized, custom, research brief detailing chiropractic and musculoskeletal care .  Simply sharing these briefs with the MD's in your town will help establish (or build) the relationships which lead to referrals. 

Effective, affordable outreach to medical doctors designed and tested by a fellow chiropractor.  Join me, and lets grow chiropractic together. ​

Omnio iPAD App

Recently, I came across this absolutely fantastic app for my iPAD.  It is essentially a customizable medical textbook which is FREE and usable on my iPAD.  Companies creating products like this will bode well for this century's changes in health care.  Now if we can get some products like this which are chiropractic specific we will be in really good shape.  Any developers out there?  ​

Find the app at www.omnio.com ​

Orthopedic Surgeon's Attitudes Toward Chiropractic

The article below shows roughly 30% of orthopedic surgeons having a favorable attitude towards chiropractic. However, 81% think we provide effective care. It's time to bridge that gap by building interdisciplinary relationships through education! There has never been a better time.

Increasing interdisciplinary referrals will lead to an increase in chiropractic utilization and a reduction in surgeries on those who can benefit from our care. It all starts with building positive relationships.

http://www.ncbi.nlm.nih.gov/pubmed/19910864

Join us by the end of this month and receive zip code exclusivity AND a 30 minute implementation call in addition to immediate access to our Members Vault and your customized MD Research Brief.  Memberships starts at $25 with no contract!

-The Evidence Based Chiropractor is the fastest growing chiropractic outreach group in the profession.  The service is dedicated to increasing chiropractic utilization by showcasing research.  Marketing to medical doctors through research is efficient, cost effective, and can dramatically improve your incoming referrals.  Join us.  Lets grow chiropractic together.