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Tips to Protect Your Spine This Holiday - Dr. Langmaid featured on Studio10 Live
Just last week, I was able to be featured on Studio10 Live morning show giving holiday travel tips to the people of Tampa Bay.
We focused on the items below-
Check your posture. Remember all of those times your mother told you to sit up straight with your feet on the ground? Well, believe it or not, she was actually teaching you a very valuable lesson in posture, one that could mean the difference between bliss and pain for your back. When traveling make sure that you are sitting upright with your knees at no greater than a 90-degree angle.
Embrace heat. Whether you are traveling, visiting a friend, shopping or just roaming around the house, heat therapy can help reduce your chronic back pain. Consider getting the heating pads that adhere to your body to help with inflammation. You can remove or reposition them at any time.
Stretch it out. Take some time to walk around and stretch your legs and arms once every hour. Getting up to walk around and stretch can do wonders when you’re trying to avoid a flare-up of your chronic pain on a cross-country flight. That’s because stretching increases blood flow, elongates muscles to promote flexibility and can keep your back and leg muscles limber, all of which can help prevent your chronic back pain from turning your flight into a nightmare.
Make sure you pack smart. Though not having to wait in the baggage claim line may seem like a good idea before you are trucking your luggage from one end of the airport to the other, carrying around heavy bags will do more damage than good to your back. Make sure any luggage you have to carry for a prolonged amount of time is a manageable weight, or on wheels.
Wear the right shoes. Traveling is not high fashion, and the runways at the airport are for planes — not heels. Choose shoes that provide good arch support and comfort this season, and your back will thank you.
Just rest. If your baggage allows, bring along a pillow for extra neck support while you dream away your stress.
Dr. Langmaid Live on Studio10
-The Evidence Based Chiropractor has assisted hundreds of chiropractors around the globe build interdisciplinary referral relationships.
Have you viewed our FREE Guides? Download The MD Meeting and the 5 Secrets to MD Referrals today
Impact, Thought, Connection- Improving Your Chiropractic Message
Patients perceived “satisfaction” begins as soon as they start interacting with your office. From the moment they enter your door, their experience will shape their perception. This is why its imperative to not underestimate your office aesthetic. Small changes to your office decor can make HUGE changes in your (subconscious) patient communication. By reading this, you should have a great idea of where to start to improve your in-office communication and you will learn about impact/thought/connection.
If you are not a graphic designer or interior decorator (and I will assume you are not) then your problem may start right there.
Are You?
1) a Graphic Designer
2) a Interior Decorator
3) a CHIROPRACTOR
As a chiropractor, you are consistently trying to build trust, rapport, and build a patient-centric practice by communicating both in your office and out of your office. Today we are going to focus on in-office communication. More specifically…. your walls.
If you are like most chiropractors, then either you or your spouse decorated your office. With visions of a professional healing space that would leave Dr. Gupta jealous, you start piecing together an office. Very quickly you see the same old chiropractic art for sale. As a matter of fact, I believe if you look close enough, you can see some of these posters in the background of photos with B.J himself adjusting.
You are hoping to get your chiropractic message across to your patients. You would like build trust and rapport. Then you need to package it in a powerful and modern way.
We both know that people will PUSH back again new ideas. They may have been skeptical coming into your office to begin with. They may have had a family member or friend dissuade them from coming in. With this in mind you can see how important it is to position your office IMMEDIATELY after they walk into the door.
When they look up from the reception area are they viewing information which is confusing and doesn’t make sense based on their current state of knowledge?
OR
Are they looking up at timeless messages of health and wellness from undisputed leaders of healthcare as we know it?
By using classic and timeless messages in combination with a elegant and modern aesthetic you will be significantly impacting the patients’ view and perception of your office; and therefore your care.
To make a positive impact immediately with your patients through visual media you will want to accomplish 3 primary tasks-
1) Impact
2) Thought
3) Connection
Research has proven that we have a “gut reaction” to stimulus within .10 second. This often leads to our longterm thoughts on the subject. So, first you need to make an IMPACT. This can (and should) be done with elegance and grace. The design of your art will determine this. Take a look around your office- is the impact your making a positive one based on the visual media?
Second is THOUGHT. After the impact is made, the patient will read and think about the content. If the content is new or appears on the surface to not be inline with their beliefs then you will never make it to step 3! However, if your messages are timeless and classic, then the reaction is very predicable. They will think about the content, internally agree with the content and then proceed immediately to step 3.
CONNECTION- Connection is when you have made an impact and stimulated a thought that leads to a feeling of “I belong here” or “I feel comfortable here”. This is absolutely essential when building trust and rapport. Starbucks thrived on this concept, they called it the “third place”.
I am sure it is now crystal clear to you how important the choices of art in your office truly are. For the docs like you, who have read this article, and care about how they position their office to their new patients, I am offering a 10% discount on any of our Chiropractic Prints. Simply use the coupon code “chiropractor” at checkout.
Make these small changes and make a HUGE difference is the positioning of your practice. To start making these changes today simply click here.
-The Evidence Based Chiropractor has assisted hundreds of chiropractors around the globe build interdisciplinary referral relationships.
Have you viewed our FREE Guides? Download The MD Meeting and the 5 Secrets to MD Referrals today.