Looking to attract new patients to your chiropractic practice? Here are 10 chiropractic marketing ideas to draw more attention to your clinic and to boost sales!
Use this simple, 3 step marketing strategy to generate more new patients, drive more traffic to your website, and build your reputation in your community.
Sending postcards may seem a bit old-school, but you shouldn't underestimate their effectiveness at driving new patients and re-activations.
Today we'll break down the three important types of postcards that you need for your chiropractic practice. Typically I talk a lot about social media and online marketing (because it's SUPER important) because it's the best way you can grow your practice quickly. But there is something to be said for the physical nature of mailing a postcard. And there are three postcard types I would recommend starting immediately which all have an extremely high return on investment.
Chiropractic Happy Birthday Postcards
So postcard type number one is the good old fashioned "Happy Birthday" postcard. We all know getting physical mail carries way more perceived importance than just an email. Think about it yourself. When it's your birthday, you open up the mailbox you'll see a card there. It makes you feel good! You should, of course also send a happy birthday email to your patient but sending a physical postcard at somebody's birthday has that little bit extra pizazz. It's a little bit special, it's a little bit over the top, and I think it delivers a very high return on investment through goodwill and caring.
The second type of postcard you should be sending is a re-activation postcard. The goal of this postcard is to engage with your past patients, let them know you've been thinking about them and that you care.
Over time you will have an inactive patients list in the hundreds, if not thousands. Sending a physical postcard and reminder of your practice thorugh direct mail is a compelling way to stimulate re-activations. Incidentally, you should also be sending these reminders consistently through email, but mixing in a physical postcard every few months is a great way to deepen your relationship and add another touch point.
A reminder that you exist is an excellent opportunity for your in-active patients to pick up the phone and call your office. How many patients leave your practice happy and healthy? Probably more than 90%. So think about it, you have a plethora of "fans' of your practice out there in your community. Don't hesitate to remind them with a physical postcard that you are part of their healthcare team and you are ready to help when they need you.
The third type of postcard you should consider is a holiday card. Around the New Year is a great time to send a physical piece of mail to your patients and let them know you are thinking of them. Pro-tip- the timing of your holiday card can vary. If you are looking for a boost in the new year, then it may be beneficial to wait until after the 1st to send. If you are looking for a little practice uptick before the close of the year (and as your patients are looking at their deductibles) then sending the holiday card towards the beginning of December may be a better idea. It's up to you!
These three postcards will give you touch point practically every quarter with your patients.
I'd encourage you to explore sending postcards in 2019. Test it. See what kind of return on investment you can get. I think you'll be happily surprised with the results.
Designing a chiropractic logo can be challenging! You probably spent more time in the clinic than at the museum of modern design. This article is intended to simplify the process for you. I'll help you discover the three key design elements that will help make your chiropractic logo stand out and make a lasting impression.
Also, we'll look at some examples of what not to do when creating a logo that will represent your business for years to come.
Logo design got me like…
Creating a chiropractic logo for your practice that can stand the test of time and perhaps even last your entire career isn't easy. So we're going to go through the three key things that you need to keep in mind as you go through that process to make sure you get the result you desire.
Now whether you are a new doc just starting out or maybe a doc who's getting ready to rebrand your practice, deciding on a logo can be one of the most intense times in anyone's practice. You want to make the right decision. You want to make sure it's going to be something that you can be proud of, and that's it's not going to look dated and drab in a few years. This is so important because the branding and logo of your practice are going to be on every piece of marketing material that you get out to the people in your community. That's why it's so important to do it right the first time!
There are three key things that you can keep in mind as you go through your process to make sure you get a fantastic logo that will make you proud.
1- Clean Design
Number one is looking out for clean design. Ever notice how the suits Frank Sintra wore in the 1950's look just as sharp today. It's all about clean design. He wasn't wearing a frilly Seinfeld-esque pirate shirt. It was clean and straightforward. So make sure that your logo is not too intricate.
This is a common problem I see with a ton of chiropractic clinics.
Especially when you want to incorporate a spine when you get small, and that image gets smaller, and you try to get it into the top of a paper, or you try to get it very small on a shirt. It just becomes a blurry mess. Keep in mind that cleaner design enables your logo to be seen very quickly and very easily if you think of some of the biggest companies that you know Nike has the check or the swoosh. McDonald's is the M. Google is the G. There is a clean aesthetic design where it does not get messy. It does not get blurry regardless of how it is utilized a clean design is number one.
2- Breaking Apart Image and Text
Number two is making sure that you can break apart the image and the text. So a lot of times you might have a brand name for your practice and then a small icon. Be sure that you can break those apart. Depending upon how you want to utilize your logo- if the logo is too tall or too wide you can become jammed into a sloppy final product. But when you can take the little icon and maybe move the words to the left move the words to the right or keep it centered and balanced, you have the opportunity to utilize your exact branding your logo your icon on all your merchandise and marketing materials without having to compromise on aesthetics.
When we're talking about logo and branding it's all about aesthetics; so make sure that you can break up the words and the little image or icon so you can utilize it with all of your marketing channels.
Please don’t do it.
3- Get the VIBE right
Number three make sure that your logo and branding match the aesthetic of your clinic. If you have a clean, modern practice, make sure that that logo is clean and contemporary. This simplifies the process and friction for consumers or future patients. Consequently, if you have a rustic office don't hesitate to go rustic with your logo. There are still ways to make that look beautiful. But keep in mind that the branding and the colors of your logo should very much mirror what people are going to see and experience when they come into your practice. When they receive something via e-mail, go in for a visit, or check out your website, everything should be unified. That is what establishes branding. It is the unification of your aesthetics and messaging.
BONUS TIP- Got to keep them separated!
Whether your logo designed was sourced from Fiverr or if it's an independent designer, make sure that you get one copy without the background. I've seen too many practices where they have a nice beautiful logo, and it's just on white. And they're trying to use it on something that's not white like a shirt, and they end up with a white square on a dark shirt with a logo on top. There are plenty of programs where you can strip the background cleanly and efficiently, but while you're at it, ask your graphic designer.
Creating a logo, and branding are a few of the most important things that you can do as you establish your practice and also as you grow and evolve. But keep in mind clean design wins the day. These quick tips will get you 99 percent of the way there!
I'd love to see your logo, and I'm happy to provide any feedback as well. Drop them down in the comments below. I'll take a look, and I'll answer any questions that you may have.
And remember, "great design is devine" - (me)
Understanding the lifetime value of a patient is crucial when marketing your practice. Lifetime value, or LTV, is a particularly important metric when you are spending money on paid search/PPC/Google Adwords