chiropractic marketing

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5 Powerful Conversion Strategies to Improve Your Chiropractic Marketing Funnel

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Conversion strategies in the chiropractic marketing world are used to add value to patients, increase revenue for the practice, and develop an excellent customer experience. Funnels and conversion don't need to be tricky or slimy. It's actually the opposite. Your chiropractic marketing funnel should be constructed to provide answers to your patient's questions and targeted solutions to their problems.



If done correctly, you can expect an increase in incoming new patients, referrals, and retention. 



A successful chiropractic practice needs new patients to get going, but repeat business is how you can stay relevant, profitable, and growth-oriented over the long haul. One way to do this is to have a marketing funnel.



To improve your chiropractic marketing funnel, you have to find a way to drive conversion opportunities in a patient-centric approach. This means that you need to have a focus on benefits instead of features, on the patient instead of your wallet, and on being a guide instead of a hero. 



Let's go over five ways to increase the conversion rates in your chiropractic marketing funnel.



1. Be Patient-Centric

A marketing funnel is used to help a patient transfer from stage to stage of a buying (or decision making) process. At the end of the funnel, the goal is that you have provided answers, stimulated interest, and the patient makes a buying decision.



The patient's actions should help drive a funnel forward. Your message should be responsive to their interests. Organic actions and choices lead to enhanced development of the funnel. 



Each phase should be patient-focused, not practice-focused. If you lose sight of that, you'll more likely than not to lose the relationship. 




2. Get Attention at Introduction

A marketing funnel is widest at the top. If you cast a large enough net, the introductory phase will grab the potential patient's attention. As Gary Vaynerchuck says, “jab, jab, jab, right hook”. Deliver value, deliver value, deliver value, then ask…



Getting attention at the first step of your funnel is making sure you deliver the content they asked for! This is an essential part of the funnel since it acts as a first impression. Double the top of your funnel to ensure that it’s delivering the promised information in a timely fashion. When someone opt-ins to the top of your funnel (typically via a “lead magnet”) you want to deliver that information right away.



Aim to provide valuable education and information to get attention and to get people into the top of your funnel. Examples of chiropractic focused lead magnets include:

  • health guides

  • free courses

  • health tip cheat sheets 




3. Conversions in Awareness Stage

Awareness is just as important as "attention” in your funnel. 



Potential patients won't choose your practice or your services if you aren't trustworthy or open. You can increase the conversion rate and push the awareness stage by becoming a content producer on social media, networking, blogging, or traditional public relations. 



One post or email isn't going to cut it. You need to have systems and processes to get real results. This is where content marketing comes into play. We recommend that you publish daily on your Facebook page, create weekly videos, and send weekly email campaigns.



It's best to think of your marketing in terms of automated monthly campaigns, weekly topics, and daily posts like we do at The Smart Chiropractor. 




4. Track Your KPI’s (key performance indicators)

Key Performance Indicators (KPIs) are essential for optimal conversion in your marketing funnel. 



Although there are seemingly more critical steps than others in the funnel, you should value conversion. Lack of focus in one step could result in someone exiting early. 



Establish metrics for each phase to measure your success. Drop-offs are the most significant indicator for businesses to know where they stand. 



A few critical KPI's include:

  • email open and click-through rates

  • email unsubscribe rates 

  • conversion percentages

  • lead acquisition cost

  • lifetime value 




5. Don’t Rush, Give It Time

A funnel doesn't mature overnight. 



Rushing into developing insights immediately won't give you an accurate view of your practice. The longer you let marketing and exposure mature, the better off you'll be. 



Looking at your funnels and follow-up's monthly is a good cadence. With a larger customer base, your funnel will take even longer to see sales conversion. Time is money, but some things can wait. 




Chiropractic Conversion Development

Managing your chiropractic marketing funnel leads to optimal and sustainable practice growth. 



With The Smart Chiropractor, we help chiropractors automatically market their practice with the click of a button.



You can save time and increase your revenue by having predictable and repeatable marketing processes in your practice. This all happens while optimizing your specific marketing funnel through conversion strategies. 



Give us a chance today to get you on the road to referrals.

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Why Market Research Is a Crucial Key to Landing More Chiropractic Patients

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Market research is a core part of every business. It's a crucial part of understanding your target audience and how to market to them. 

This is especially true for chiropractors and finding new chiropractic patients. If you want more patients, market research is the best way to do it.

There are different market research strategies to help you land your ideal patient, especially if you are a chiropractor. 

Here are some reasons why market research is so essential to landing more chiropractic patients. 

Market Research Promotes Strategy

If you have a chiropractic practice, you must understand this strategy. It will guide your action plan and help you land more chiropractic patients. 

Market research will help you establish a goal. You aren't just researching anything; you are researching everything about your core customer and why they would come to you. 

Some of the questions that you should have in your market research: 

  • Who's your audience? 

  • What do they need? 

  • How do they find you? 

These are basic market research questions that can guide how you market to your core audience. 

If chiropractors treat 35 million patients each year, it's essential to understand their problems and how you can help them. The first step of any market research is creating questions that drive you to your goal. 

You can also find more information about market research for chiropractors and the kind of patients they work with by listening to our podcast. 

Figure out Your Research Methods

Surveys and questionnaires are the primary means of gathering information. They are ways to help you understand your target market. 

But first, you have to get them to participate.  

It's important to understand that there is primary and secondary research. Primary research is gathering original information yourself and compiling a report. Secondary information collects information from previously recorded sources. 

Surveys and questionnaires are a way to gather primary sources and directly understand your target market in your area. You can also look at statistical data, which is a secondary source, and see what it says about chiropractic patients and how they differ. 

The ultimate goal in whatever method you use to understand chiropractic patients is to create a strategy that gets you more leads and more customers. 

The goal is to drive in more customers, and that requires doing some market research so you can create an effective plan.

Why You Need to Find Your Chiropractic Patients

Market research will help you identify your goals. It will help you form a marketing strategy around your core audience and how you can help them, specifically when it comes to chiropractic patients. 

A market research strategy is especially crucial for chiropractors because they encounter a lot of patients. Chiropractors have different core audiences. You have to recognize that they each have unique problems you can fix. 

For more information on market research and how to receive the latest research for chiropractors, visit our website and become a member. 

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Are Your Emails Working? 9 Chiropractic Email Marketing Tips for Your Practice

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Email marketing is one of the oldest, cheapest, and most preferred forms of digital marketing. You can significantly increase your business by sending emails, but your content must be relevant and useful. Check out these nine marketing tips for chiropractors to use emails that will help increase your sales. 

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1. Use Your Official Company Email And Avoid Being Classified As Spam

No one wants to click on emails from unknown senders, so your business name should be used on your email address. Take some time to check out spam guidelines for different email platforms and do your best to follow the guidelines.

It is estimated that over 20% of legitimate emails get filtered to spam by mailboxes. Following guidelines will keep your emails from falling prey to your patients' spam filters. 



2. Have A Fascinating Subject Line

Most of the people that open emails end up opening them based on the subject line alone. This is why using exciting and captivating subject lines for your promo emails is essential.

To make your subject line compelling, make sure that it is concise and your customers' interest. Subject lines that raise questions your subscribers have will also encourage them to open your emails to find the answers they are looking for.



3. Make Your Emails Useful And Readable

Be sure that your emails keep your readers' interest by using strategies designed to make your content interesting and readable. For example, use at least one image to break the monotony of text. Also, use clear and simple language with short sentences and paragraphs.

Long blocks of tests have been proven to put off most readers. Your content should be interesting as well as useful to your readers so that they can continue clicking on your emails in the future. Try to get your emails are proofread by an editor because nothing displays unprofessionalism like a poorly edited document. 

While one of the main reasons for email marketing for your chiropractor business is to increase sales, your emails should not concentrate on closing sales. Instead, create value for your subscribers and develop a relationship with them. Once they like and trust you, they will be more likely become a future patient when hte need arises.



4. Optimize Emails for All Devices

It's crucial that your promo emails can be read on mobile phones, tablets, and different forms of computers. You don't know which type of device your subscriber will use to open your emails, so it's best to make sure they're included in optimization.

Send out a test email to yourself and see how it looks on different mediums. If it looks okay on both your mobile phone and desktop, then you’re clear to send it to readers. 



5. Keep Your Emails Clear and Focused

There are quite a few reasons why businesses send out emails. Some are transactional; for example, after someone become a patient, you can send an email thanking them and welcoming them to the practice. Operational emails, on the other hand, give clients updates about your business.

Finally, marketing emails will send out promotions for your goods and services. Your email should be focused on the benefits your practice can provide THEM, not the features of your services.

An email about your office renovations and temporary opening hours should not be mixed with an informational email about your latest treatment options. Emails that are all over the place tend to annoy subscribers.



6. Build a Targeted Subscriber List

Make it easy for potential patients to subscribe to your email list. For example, you may place subscription links on all your blog posts as well as on relevant pages on your website. Patients can also sign up for your newsletters or emails by filling in a visitors' book at your office. 

Don't request too much information when signing up subscribers, as this may put them off from wanting to join your list. Inform readers of the kind of information they'll be getting on your emails so that they can decide if they're going to be apart of your list.

Many users that unsubscribe from mailing lists do so because they did not get what they were expecting. 



7. Use Newsletters To Keep Your Clients Informed

Newsletters are the best way to engage with your subscriber list because you can put in a range of information such as educational information, operational details about your practice, and the latest industry news. Newsletters have proven to be very effective at generating patient referrals, patient loyalty, reactivation of patient memberships, and patient engagement.

Design your newsletter to match your brand image to reinforce your brand image with clients and ensure that you send it consistently, we recommend weekly just like we provide for all members of The Smart Chiropractor.



8. Have An Autoresponder Strategy For Different Subscriber Categories

It is a good idea to have a strategy for sending out emails to engage with new clients or clients in different categories. For example, new patients can receive a welcome email detailing what they can expect from your future emails. After this, a series of emails could be sent weekly, guiding them on important exercises they should be doing. 

Alternatively, clients that have bought or signed up for specific products or services can also get emails specifically targeted to their situations. Autoresponder emails over a certain period can increase client engagement and loyalty if done well.



9. Make Shareable Emails

If you are providing useful information in your emails, your clients will want to share them. Make it easy for them by providing social media links to share the emails.

You can also add a line for a CTA (call-to-action) on your emails, encouraging readers to share with anyone that might find the information useful. Sharing of your emails can increase your reader numbers and consequently improve your sales. 



Use Email to Market Your Chiropractor Practice

Emails are a great way to build a relationship with your clients and increase your sales. However, to succeed in email marketing, it must be done with the right strategies for your business; otherwise, you run the risk of losing clients.

Try applying some of the methods mentioned to your chiropractor practice marketing.

For help with marketing and growth for your business, check out our free tools today or become a member of The Smart Chiropractor for our fully automated email system + social media automation!

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