Last year, Millenials overtook Baby Boomers as the largest generation. The surge of young immigrants seeking better opportunities helped.
It's important to know what marketing channels to use to reach this audience. Your chiropractic practice depends on drawing the interest of this demographic.
Check out where you should be concentrating your marketing efforts.
Social Media Strategy
Companies and businesses have forgotten the original purpose of social media and started pushing their products and services blindly. People get on social media to connect, not see advertisements.
Your strategy should be geared towards engaging with your clients and community. Offer great content on Facebook, Twitter, and Instagram.
Post articles about how to improve posture or workout tips. Make yourself accessible and approachable by replying to comments and messages. Want to automated daily posting to your Facebook page that is research-based? Check out The Smart Chiropractor.
Video Outlets
Much of the population prefers to watch videos instead of reading articles. High-quality video production gives an image of professionalism and trust.
Use YouTube or TikTok for demonstrations or instructional videos. You can either target fellow chiropractors or patients.
Videos make people seem closer and more authentic. Be careful not to create videos that are too long. Less is more.
Make a video exciting but short. It's better if a person wants to watch repeatedly rather than quitting halfway through the video. Member of The Smart Chiropractor receive easy to follow video scripts each day (as well as done for you video!).
Podcasts
You probably won't have a large online following like the Joe Rogan Podcast, but people over the age of 12 listened to podcasts last year in record numbers.
Long-form audio content gives the creator ample opportunity to elaborate on topics. A podcast can be both informational and entertaining, while most marketing channels are only one or the other.
A great idea is to have a patient come on the podcast and talk about life before and after getting adjusted. You can also invite fellow area chiropractors or business owners to talk about family, practice, and health.
People want to know more about you, and this is a perfect way to do it.
Email Blasts
Email is a marketing channel that has existed since its for a while but still is extremely impactful. Adding email marketing to your previous touch points helps build your brand and develop potential leads.
Email marketing informs all your patients at once with one click.
Providing a way to tell patients and the community the developments at your office ensures everyone is current. There are times people might think a business has gone under because they never hear anything from them.
Let the email blasts make people loyal to you. We have found tremendous success using a 3 pronged approach to email marketing- weekly newsletters to stimulate re-activations, event promotion sequences, and new patient on-boarding. We automate this entire process at The Smart Chiropractor.
Word of Mouth
Word of mouth marketing is an excellent tool if you know how to jumpstart it. Turn your patients into free marketers. Start a referral program and give out discounts.
When a referral walks in the door and mentions the patient who referred them, give both a credit on their visits.
Employing All Marketing Channels
Your best bet at reaching broad audiences, including the Millenial generation, is by utilizing all the marketing channels together.
If you need help developing the right strategy, contact us so we can help you market your practice.
Let the world know your practice is ready to serve them.
