SEO or search engine optimization is how people find your website when they search Google for a chiropractor. Being at the top of the list is crucial. So how can you get there for free? Consistent, high-quality blogging!
Blogging is essential if you want to drive massive traffic to your website and more new patients into your practice. When you have a blog that you actually update, it is going to get more people onto your site, it's going to get more people into your practice, and it is going to help spread your message- your unique health care message- in a way that gets maximum impact.
Your Chiropractic Blog Can Drive MASSIVE Free Traffic to Your Website via SEO
So when I say blog, you might be thinking, "those things have been around forever. I don't know if it's right for me, it seems kind of passe". I want you to get that out of your mind. Blogging gives Google, Bing, Yahoo, and all the other search engines an opportunity to find your practice.
If you have a website and it's just a single page, like a click funnel, but you've made it awesome and loaded it with keywords, you are still fighting an uphill battle! That page is only a single opportunity to showcase to the search engines what you and your practice are about. I want you to have hundreds, if not thousands of opportunities to showcase your practice! That is why blogging is so important.
So I want you to think of a blog like multiple opportunities to show different facets of you and your practice to the public, to the community, to your audience, because that's really what a blog is all about. It gives you the ability to have your own territory and not rely only on Facebook or Instagram or all these other channels and platforms that can change their algorithm any day of the week. Controllable assets, like a website and blog, are a great thing to have a business and market effectively over a long period of time.
Every time you publish content to your blog it gives you the opportunity to control your message. And these messages can grow over time. Keep in mind that every chiropractic blog that you produce gives Google an opportunity to "see" your keywords. So if you have ten blogs posts, fifty blog posts, or one-hundred and fifty blog posts you have the chance to exponentially increase the number of keywords that you're hitting relative to your practice. And it also gives all of the search engines a great deal of context for what you're practice focus. Maybe it's natural healthcare, alternative healthcare, chiropractic fitness, stem cell, multidisciplinary care. Either way, by consistently publishing blog content you will be providing more information to hype your SEO. And the more data that you provide to Google, the more information that you put out there, the better job it can do to find the right people to get to your website.
Search engines are in the business of serving up the best and most specific answer to a query on their platform. That is why a blog is by far and away the best way to improve your search engine optimization. The other thing that is fantastic about a blog is that over time it can evolve. It doesn't need to be your" grandfather's blog" where it's just text on a page.
You can make it engaging with pictures.
You can add in video content.
You can even add infographics and gifs.
As the search engines have increased their abilities throughout the last five to ten years, their ability to understand images and video embedded into your blog has dramatically increased. So what do I mean by that? Previously it was only the keywords was all about the words on the page. But now the pictures themselves give context clues to the search engines. When you give Google more data, it will find highly relevant people to give your page more exposure. These people are more likely to come in and be patients.
Adding video and images also gives you the opportunity to have that page becomes more dynamic. If a patient or person goes to your blog and it's just a million words on a page, and it looks like the next great American novel, it's difficult for somebody to get through. Mostly, it's poor user experience. But if you see a paragraph, and then there's a beautiful picture, another paragraph, and perhaps a little video- now your blog starts to become a really compelling piece of your website that can keep people engaged for a long time.
And guess what happens?
The longer people stay on your page, the higher the page will rank in Google. They love people hanging out on the page because in Google's mind that means you are delivering the goods. Your page gave the exact information that the individual person was looking for. And when somebody hangs out on your page for a while and clicks around, in Google's mind that tells them, they did a good job matching you up. Guess what happens as that starts to occur across multiple pages?
Your overall ranking will go up, and you will start to drive massive traffic to your website with organic search engine optimization.
You can almost think of it like lottery tickets. If you have just a home page or only one blog you have one ticket to win. You don't have a high probability of getting the jackpot. But if you create high-quality content across hundreds of blogs, your essentially buying hundreds of lottery tickets. You just dramatically increased your chance to win!
Tactical Tips to Improve Your Blog and SEO
One tactical tip when you put out a blog is really try to stay above 350 or 400 words. Now you don't need to go up to 8,000 or 10,000 words necessarily, but if you can get between 300-1200 words, you're in a great spot. If you only have 50 words on a page and maybe one image, the search engines may believe you have a "landing page" or squeeze page and Google will begin to steer traffic away from that page. If you have at least 300-ish words in the blog, then you are telling Google that you have done your homework that you have put some time into providing context for your information. Getting over 300 words will also keep people on your page longer and allow you to hit more keywords.
Finally, remember to keep your blog dynamic. If you have a video relevant to that topic of the blog, put it in the middle of it. It's a great way to get engagement, grab additional keywords, and to keep people excited about your content. If you have a beautiful picture, throw that on there and share it to Instagram.
The bottom line is that if you put out high-quality content consistently over a long period then you will be rewarded with a massive influx of organic, free traffic to your website. So if you have been on the fence about starting a blog, you can clearly see I would encourage you to do so. Blogging allows you to climb the rankings on Google, drive more traffic to your website, established subject matter expertise and more. It has been one of the biggest reasons The Evidence Based Chiropractor has been successful for many many years. You can do the same for the people in your community, and build your practice in the process!
If you have any questions about blogging or any questions on platforms, leave them down below. I'll be happy to answer any question that you might have, and that is why you need to start a blog today.