SEO. Oh sweet SEO.

Search engine optimization.

This is probably the most important and most misunderstood aspect of building a website that converts prospective patients or visitors into actual patients.

The reason SEO, or search engine optimization, is so important is approximately 70% of clicks go to native search results (not ad’s). And, approximately 70% of clicks go to the top 5 results for the keyword which is searched.

So yes, if you search YOUR CITY CHIROPRACTOR and you are not in the top 5 results then it is very likely you are getting next to zero clicks to your website.