How to Explode Your Email List and Increase Referrals! - by The Evidence Based Chiropractor

The lifeblood of many chiropractic offices are referrals.  At The Evidence Based Chiropractor, we predominately focus on interdisciplinary referrals.  However, today I wanted to touch on an extremely important source of additional referrals- your mailing list!  

Building a large mailing list is one of the most important things a chiropractic office should focus on.   So how can you take action steps today to build and potentially double your mailing list?

1) Provide Valuable content

2) Make it Easy to Opt-In

3) Follow up with Valuable Content

Providing valuable content is the foundation of list growth.  How do you determine what content is valuable?  Start with identifying your patient base.  Is your practice sports based?  Perhaps its auto-accident care?  Maybe you focus on concierge care?  After you determine your audience, you can focus on providing value for them.  For instance, if your practice caters to a Medicare population of golfers you may want to provide information such as "Tips to Play 18 Holes Without Back Pain" or "Drive the Ball Farther with These Exercises".  The key is to provide content that is actionable and valuable to them.  Greater value will increase the likelihood that they share it with friends and spread your message.  Even if the content is not shared you will begin to establish yourself as a trusted source of health information.  

Second, you want to make it extremely easy for people to opt-in to your list.  Your website should be optimized to collect email addresses'.  You may choose to provide content in exchange for an email address or you can configure your website for a pop-up email collector to appear when the patient is ready to leave your site.  Tools such as SumoMe make it easy to accomplish email collection.  

Finally, following up consistently with valuable content is imperative!  Research shows that people are actually more engaged when they are emailed with greater frequency; so don't be afraid to email people often (as long as the content is providing value).  Creating a series of auto responders is easiest way to do this.  It can truly become a "set it and forget it" system with a little work on the front end.  Again, when you provide content that enriches the lives of your patient's they will share it with their friends which will continue to grow your list.  

When executed properly your email list can give you a far superior ROI when compared to traditional print advertising.  Feel free to ask questions in the comment section below.  Now there is only one thing left.... get started!  

---

-The Evidence Based Chiropractor has assisted hundreds of chiropractors around the globe build interdisciplinary referral relationships.

Have you viewed our FREE Guides?  Download The MD Meeting and the 5 Secrets to MD Referrals today.

3 Reasons Chiropractic is the Best Choice for Back Pain- by The Evidence Based Chiropractor

Efficacy- Numerous research studies have shown chiropractic care to be a very effective treatment option for back pain.  Over 90% of people will experience back pain at some point in their life.  Thankfully, a vast majority of people will not need surgery.  However, many will be sent to physical therapy or prescribed medications.  Researchers have found that chiropractic care can provide "significantly" superior outcomes when compared to common medications such as NSAID's. Also, chiropractic adjustments have been shown to be clinically superior to active exercise/physical therapy.

Safety-  Chiropractic care is extremely safe.  To date, there are no studies which show causation of any serious adverse effect after a chiropractic adjustment to the low back.  Studies that have looked at the safety of adjusting the neck have shown it to be more safe than taking  over the counter medications.  

Cost-  While the cost of seeing a chiropractic care vary depending upon where you live; studies have found chiropractic care to be extremely cost-effective when compared to other treatments for spine related pain.  Additionally, chiropractic care is included on most health insurance plans. 

---

-The Evidence Based Chiropractor has assisted hundreds of chiropractors around the globe build interdisciplinary referral relationships.

Have you viewed our FREE Guides?  Download The MD Meeting and the 5 Secrets to MD Referrals today.

Top 3 Chiropractic Research Articles of 2013- by The Evidence Based Chiropractor

Last year, three landmark chiropractic research articles were released.  But, like a tree in the woods; if it falls and no ones hears it, did it actually fall?  We used these articles as part of our Monthly MD Research Brief's and our members were able to get the information out to thousands of MD's.  Yet, many chiropractors are still unaware of this great research.  Here are the top 3 chiropractic research articles of 2013-  

“There was a statistically and clinically significant benefit to those patients receiving chiropractic manipulative treatment...” 

“73% of participants in the SMC plus CMT group rated their global improvement as pain completely gone, much better, or moderately better, compared with 17% in the SMC group.” 

“This is the first time that spinal manipulation was investigated in a double-blinded randomized controlled design showing clear superiority compared with placebo and NSAID.” 

“HVLA manipulation can be recommended for the therapy of acute nonspecific LBP.” 

“Final evaluation showed manipulation being significantly better than NSAID and clinical superior to placebo.” 

JMPT 2013

“A systematic review of the literature done the next year concluded that spinal manipulation is a very safe and cost-effective option to treat lumbar disc herniation.” 

“Both of the treatment groups had significant decreases in their NRS scores at 1 month with a 60% reduction for the Spinal Manipulative Therapy cohort and a 53% reduction for the Nerve Root Injection group.” 

Have you viewed our FREE Guides?  Download The MD Meeting and the 5 Secrets to MD Referrals today. 

---

-The Evidence Based Chiropractor has assisted hundreds of chiropractors around the globe build interdisciplinary referral relationships.

Have you viewed our FREE Guides?  Download The MD Meeting and the 5 Secrets to MD Referrals today. 

Ever Wasted Time Meeting with a Medical Doctor? - by The Evidence Based Chiropractor

Have you had a disappointing meeting with an MD in the past?  

Maybe you were shuffled through and received hardly a passing glance?

This has happened to many chiropractors who did not have the tools and training necessary to maximize their time and energy.  At The Evidence Based Chiropractor, we approach MD Meetings in a systematic fashion with an emphasis on using the socratic method.  In order to present and position your office you need to know how you can best serve their patients.  Fortunately, chiropractic is one of the most safe and effective health care professions ever known.  However, we must position and present our practices in a very systematic fashion to avoid and overcome the negative perception many other healthcare practitioners falsely hold of our profession.

Their has never been another time when more positive and supportive literature for chiropractic has existed.  Journals such as Spine, the British Medical Journal, Annals of Internal Medicine, etc. have all produced recent research supporting the use of chiropractic care.  Next time you meet with an MD, be prepared.  Explore our free tools such as The MD Meeting or join our flagship Membership Program.  Research, Relationships. Referrals.

---

-The Evidence Based Chiropractor is the leading DC/MD marketing and outreach group in the world.  Our service is dedicated to increasing chiropractic utilization by showcasing research.  Marketing to medical doctors through research is efficient, cost effective, and can dramatically improve your incoming referrals.  Join us.  Lets grow chiropractic together.

The 3 Big Hinderances to Chiropractic Referrals- by The Evidence Based Chiropractor

Most MD's have 3 big hinderances when it comes to making a chiropractic referral (aside from safety, which is a topic for another day).  At The Evidence Based Chiropractor, the guides in our Members Vault help chiropractors directly address and overcome these hinderances.  In this blog post we will examine each of these hinderances.

1) The Patient Vortex-  Many MD's are anxious about referring a patient to a chiropractor only to never see the patient again.  Whether its a fear that the chiropractor may try to "talk them out of" medical care, or that the chiropractor is treating patients as a primary care physician would; there are many MD's who are scared of the "patient vortex".

2) Lack of Communication-  Research shows us that between MD's and DO's, case notes are exchanged nearly 90% of the time.  When a DC gets added to the equation the case notes drop to 60%.  I would argue that its prudent in terms of service and case management to provide case notes for each and every patients PCP (within the law and with consent).  The bottom line is that we, as chiropractors, need to improve our interdisciplinary communication.

3) The 500 Visit Care Plan-  Almost everyone has heard a story of a patient entering a chiropractic office, being examined, and then subsequently being recommended years of care.  While this is unfortunately true, it happens extremely infrequently.  However, the story has scared off many MD's who are hesitant to refer when they are unsure if the patient will receive a trial course of care or a multi-decade treatment schedule.  

As you can see, the 3 big hinderances to chiropractic referrals are mostly based on conjecture and myth.  It is our task to make sure our potential referral partners know that 1) research shows that patients receive the best results when their primary care physician and chiropractor are working together, 2) we send case notes for every patient and provide timely communication, and 3) upon examination and evaluation we support a trial course of care.  By addressing these topics up front you will ease the mind of your potential referral partner and further position your practice as a trusted asset for their patients healthcare.