According to this survey, 63% of companies consider generating website traffic and leads as their top two marketing challenges. You need those leads to attract new patients to your chiropractic practice.
To generate those leads, start by getting social online!
With an active social media campaign, you can discover new patients and build your practice.
Here are 10 essential tips for an effective social media campaign. With these tips, you can improve your chiropractic practice's lead generation efforts and stand taller in the marketplace.
Keep reading to learn how to make it happen!
1. Know Your Audience
In the United States alone, 79% of the population has some kind of social media account as of 2019. Your patients are online, tweeting, and liking and snapping with their friends. For a successful social media campaign, however, you need to narrow down the numbers.
Instead of marketing your chiropractic practice to 79% of the country's population, focus on your target audience.
What do you know about your patients? What are their likes, dislikes, pains, and concerns? The better you know your audience, the easier it is to reach out.
Take a look at the demographics. Break down your audience based on:
Purchasing behaviors
Gender
Age
Household income
Marital status
Travel behavior
Location
Do you know your audience?
Are you targeting a specific location radius? How far are people willing to travel to reach your chiropractor audience?
Narrowing down your audience based on these details can help you craft concise messages. The more targeted your messaging, the easier it is to connect with your target audience.
2. Get On Your Goals
Before you set up a complete social media campaign, let's determine your specific goals, first. Knowing your goals can help you create tactics for your campaigns that are built to ensure you accomplish these goals.
Brand Awareness
A brand awareness campaign will help patients recognize your traffic among other chiropractors.
To create an effective brand awareness campaign on social media, consider what sets you apart. Post on a variety of platforms to reach your target audience. You can also use branded hashtags that set your practice apart from the rest.
Focus on what makes your practice unique. What's your value proposition? Post images that highlight that value.
You can also encourage your current patients to post with your branded hashtag. User-generated content is a great way to get your existing audience involved as you expand your reach.
Increase Website Traffic
If you have an appointment booking feature on your website, encourage followers to visit your site.
You can also use value content, such as blog posts, to entice people to visit. Use call-to-action language that encourages followers to explore your website content. Make sure you highlight the value of visiting your website in your posts.
Don't forget to add URLs to your social media posts to make the content easy for your followers to find.
3. Research the Competition
What are other chiropractic practices in your area up to? What posts are they creating that are generating engagement on social media?
Learning from your competition can help you get a step ahead.
Recognize what they're doing right with their social media campaigns. Then, think about how you can set yourself apart.
Researching the competition will teach you what not to do, too.
That way, you can create successful social media campaigns that help your practice stand out.
4. Connect with Content
What type of content will convince your followers to stop and listen?
This is where your audience research comes in. Knowing what they like and care about can help you create the best social media campaign possible.
Consider trying different formats such as videos, blogs, photos, and even stories.
Make sure the visual content is entertaining and compelling enough that gets people to stop scrolling. Engage your audience, too. Get people involved in your content by asking for their opinions or host a contest.
Getting followers involved in your content will help you reach more people online.
Using video, like we do with The Smart Chiropractor, can help you connect with content.
5. Stick to a Schedule
The key to successful social media campaigns is consistency.
Try to post at least once a day, or a few times a week to start. The more often people see your brand, the more likely they'll recognize you online.
You can use a marketing calendar or an automated tool such as CoSchedule or Hootsuite to schedule your posts ahead of time.
6. Find Influencers
Social media influencers can give your content a big advantage. They also add credibility to your campaigns.
Find someone your followers already know and trust. Then, ask them to represent your brand. Having an influencer on your team can help you network and expand your brand.
7. Check What's Trending
What's going on in the world? The digital world is changing a little more every day. There's always something new to try!
Think about planking in 2010 or the Ice Bucket Challenge in 2014. A few years ago, everyone was posting using the #MannequinChallenge hashtag. Keep up with these trends and get in on the fun with your posts!
Use trends, but stay relevant!
8. Get Engaged
After you start posting fresh content, make sure you're engaging with your audience.
Answer the questions or take the time to "like" the comments they post. Show your followers (and patients) that you're active online. Your engagement will show them you're interested in and invested in their concerns.
9. Balance It Out
Start by sharing a singular message online using different social media platforms. By sharing the same message, your followers will start to retain that message over time.
Make sure your organic content remains in balance with your promotional content. Otherwise, people will feel you're pressuring them a little too much.
10. Study the Data
After you start posting online, study the data from your social media campaign.
What type of content is attracting the most attention? What do people respond to, like, and share?
Metric tracking can help you make informed decisions for your next campaign.
Look at your Facebook Insights each month to track your progress!
Chiropractic Campaigns: 10 Tips for Your Practice's Next Social Media Campaign
Kick up your next chiropractic social media campaign! With these tips, you can stand out from the crowd and draw new patients to your practice.
Discover our free tools today for more ways to give your marketing campaigns a boost!
