We all know that consistency with diet, exercise, and even chiropractic care is the only way to yield, well, consistent results. Marketing and outreach is no different. I know most practices have calendars and systems in place to actively engage their most precious asset; current patients’. This is a very important part of building and nurturing your practice and should not be overlooked. However, some offices are woefully inconsistent and/or not performing ANY outreach/marketing towards other physicians in their communities!
Reaching out to other physicians in your community can be a huge untapped referral market. We are all aware of the shortcomings of primary care medicine in relation to musculoskeletal conditions. Additionally, we (and the primary care doctors) are all aware that orthopedic surgeons, pain management, and neurologists, while very important at times, are rarely the best choice for people suffering from low back pain, sciatica, headaches, etc. Therefore, it is imperative for you to consistently and effectively reach out to the primary care/internal medicine physicians in your community and position yourself as their top referral choice for musculoskeletal conditions. I have found that building these referral relationships through research is the most effective and affordable process.
The physicians whom I have referral relationships with respect my expertise and now view me as the expert in neuromuscular care for our area. Let me do the work for you. If you lack the time, or access to variety of high quality peer-reviewed journals, I encourage you to join my service. I provide you with a customized, monthly PDF research brief which is designed and proven by personal experience to begin building referral relationships with medical doctors. I offer this for the low price of $25 per month, no long term contract so you can instantly add this to your current marketing programs. Let’s increase chiropractic utilization by increasing your incoming referrals.