For many Chiropractors, especially those who have recently graduated, reaching out to Medical Doctors can seem like a daunting task. It can feel intimidating and overwhelming. But, by having a systematic approach and proper preparation, even the most introverted chiropractorscan succeed in building referral relationships.
Proper Preparation- The first thing to do is become familiar and comfortable with the landmark research regarding chiropractic care. Our members have access to the Top Chiropractic Research PDF in our Members section. Simply becoming familiar with a paper or two for each spinal region (headache/cervical spine, thoracic spine, lumbar spine) will provide you a good foundation of knowledge.
Systematic Approach- Members of The Evidence Based Chiropractor have a full, easy to implement system for their outreach. However, if you are not a member, then I would suggest creating a plan for outreach. In short, this would include creating a target list, verifying the list, making a "first touch", following up for a meeting, and subsequently reaching out with research and case notes.
When you have a systematic approach and prepare properly, the anxiety of reaching out fades away. There are no other practitioners more qualified to provide conservative care for the spine than Chiropractors. Continued research fully supports the safety and efficacy of the Chiropractic adjustment. The onus is on each of us to reach out and build referral relationships with other physicians in our community.
-The Evidence Based Chiropractor is the fastest growing chiropractic marketing group in the profession. We are dedicated to increasing chiropractic utilization by showcasing research. Marketing to medical doctors through research is proven, cost effective, and can dramatically improve your incoming referrals. Join us. Lets grow chiropractic together.