166- Stop Wasting Time By Selling Features

Join me this week as we discuss the difference between features and benefits. Understanding the difference can make a dramatic shift in how you approach marketing your practice…and the results you get.

Episode Highlights-

Get your SUPER Early Bird Ticket to The Evidence Based Chiropractor LIVE Event HERE.

This episode brought to you in conjunction with Rocktape

Our members use research to GROW their practice. Are you interested in increasing your referrals? Discover the best chiropractic marketing you aren't currently using right here!

046- The Research of Chiropractic Referrals

Research and referrals. This week look at brand new research that begins to crack the code of building referral relationships. Listen as we explore the communication patterns of PCP's and DC's. And, most importantly, learn how you can position your practice for success.

Episode Highlights-

Primary care physicians, acupuncture and chiropractic clinicians, and chronic pain patients: a qualitative analysis of communication and care coordination patterns

This episode brought to you in conjunction with RockTape

This piece was highlighted as a Monthly Research Brief for the members of The Evidence Based Chiropractor.  Our members use research to GROW their practice. Are you interested in increasing your referrals? Click here now.

012- The #1 Chiropractic Book in the World

Interested in taking your practice to the next level? Learn the tools that smart chiropractors around the world are using to increase referrals. Join me for a look inside "Marketing Chiropractic to Medical Doctors". I have been truly humbled that my book ready #1 on Amazon in Chiropractic.

If you have been frustrated by a lack of referrals, looking for a systematic way to approach MD's and build relationships, or have a desire to learn the "what", "when", and "how", of creating a practice that thrives on interdisciplinary cooperation, then this book is for you!

In this game-changing book you will learn-
• proven, step-by-step protocols to gain interdisciplinary referrals
• strategies to increase the effectiveness of your marketing
• how to position yourself as the logical referral choice
• how to address the "big 3" hindrances to chiropractic referrals
• how to schedule and execute a successful MD meeting
• and much more!

"This book provides step-by-step instructions on how to become integrated in your local healthcare community and organically tap into the enormous amount of referrals that can come with those relationships. This is something every chiropractor should do for their practice. It will elevate your practice, but on a grand scale, the profession"
- Chris Holloway, DC

"I am pleased to announce that we have doubled our direct MD referrals since implementing your plan."
- Goldi Jacques-Maynes, DC

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EPISODE HIGHLIGHTS:

"Marketing Chiropractic to Medical Doctors" on Amazon

This episode brought to you in conjunction with RockTape

This piece was highlighted as a Monthly Research Brief for the members of The Evidence Based Chiropractor.  Our members use research to GROW their practice. Are you interested in increasing your referrals?  If so, click here now.

010- Adding Chiropractic to Standard Medical Care

In this episode we explore the clinically and statistically significant benefits of adding Chiropractic care to standard medical care for low back pain.

The Researchers Found-

“The results of this trial suggest that Chiropractic Manipulative Therapy in conjunction with standard medial care offer a significant advantage for decreasing pain and improving physical functioning when compared to standard care alone, for men and women between the ages of 18-35 with acute low back pain.”

“There was a statistically and clinically significant benefit to those patients receiving chiropractic manipulative treatment...”

“The majority of systematic reviews find that chiropractic manipulative therapy appears to reduce pain and disability at least moderately for many low back pain patients.”

“73% of participants in the SMC plus CMT group rated their global improvement as pain completely gone, much better, or moderately better, compared with 17% in the SMC group.”

Episode Highlights-

Adding chiropractic manipulative therapy to standard medical care for patients with acute low back pain: results of a pragmatic randomized comparative effectiveness study. SPINE 2013

This episode brought to you in conjunction with RockTape

This piece was highlighted as a Monthly Research Brief for the members of The Evidence Based Chiropractor.  Our members use research to GROW their practice. Are you interested in increasing your referrals?  If so, click here.