166- Stop Wasting Time By Selling Features

Join me this week as we discuss the difference between features and benefits. Understanding the difference can make a dramatic shift in how you approach marketing your practice…and the results you get.

Episode Highlights-

Get your SUPER Early Bird Ticket to The Evidence Based Chiropractor LIVE Event HERE.

This episode brought to you in conjunction with Rocktape

Our members use research to GROW their practice. Are you interested in increasing your referrals? Discover the best chiropractic marketing you aren't currently using right here!

157- Adjustments and Autonomic Function

This week we dive into emerging research highlighting how chiropractic adjustments can impact the autonomic nervous system and sports performance.

Episode Highlights-

Spinal Manipulative Therapy Effects in Autonomic Regulation and Exercise Performance in Recreational Healthy Athletes: A Randomized Controlled Trial.

This episode brought to you in conjunction with Rocktape

Our members use research to GROW their practice. Are you interested in increasing your referrals? Discover the best chiropractic marketing you aren't currently using right here!

155- Inside a New Way to Practice in Silicon Valley

A second part to my interview with the team at Crossover Health. This episode features both Dr. Dan Lord and Dr. Mason Orme talking about what it’s like to practice chiropractic with Crossover Health at some of the most well known tech companies in the world.

Episode Highlights-

Crossover Health

This episode brought to you in conjunction with Rocktape

Our members use research to GROW their practice. Are you interested in increasing your referrals? Discover the best chiropractic marketing you aren't currently using right here!

152- The 5 Steps to Create Compelling Chiropractic Content

Creating content online is crucial to becoming the leading healthcare influencer in your community. Discover the five steps to create content (and a free content calendar) in this weeks episode!

Episode Highlights-

This episode brought to you in conjunction with Rocktape

Our members use research to GROW their practice. Are you interested in increasing your referrals? Discover the best chiropractic marketing you aren't currently using right here!

151- The Future of Healthcare with Dr. Dan Lord of Crossover Health

Crossover Health is creating a new future for opportunities within chiropractic. Dr. Dan Lord has been advocating for chiropractic since the beginning, and now directs a physical medicine team that serves some of the largest and most well-recognized technology companies in the world.

Episode Highlights-

Crossover Health

This episode brought to you in conjunction with Rocktape

Our members use research to GROW their practice. Are you interested in increasing your referrals? Discover the best chiropractic marketing you aren't currently using right here!

147- What's Wrong with Placebo?

This week we explore the research of placebo and chiropractic care. Can a chiropractic adjustment outperform placebo in a double blind study? And, can you guess which commonly perform spinal procedure may rely VERY heavily on the placebo effect?

Episode Highlights-

Back pain? Try some placebo surgery

Spinal high-velocity low amplitude manipulation in acute nonspecific low back pain: a double-blinded randomized controlled trial in comparison with diclofenac and placebo.

This episode brought to you in conjunction with Rocktape

Our members use research to GROW their practice. Are you interested in increasing your referrals? Discover the best chiropractic marketing you aren't currently using right here!

146- Does Research Support Maintenance Care?

A recently released research paper looked at the potential benefits of maintenance chiropractic care. Listen in to see what they found.

Episode Highlights-

The Nordic Maintenance Care program: Effectiveness of chiropractic maintenance care versus symptom-guided treatment for recurrent and persistent low back pain—A pragmatic randomized controlled trial

This episode brought to you in conjunction with Rocktape

Our members use research to GROW their practice. Are you interested in increasing your referrals? Discover the best chiropractic marketing you aren't currently using right here!

145- Alternative Sports Performance with Dr. Tim Brown

Dr. Tim Brown has worked with the Association of Volleyball Professionals (AVP), World Surf League, Red Bull athletes, Hurley athletes, and more as a true trailblazer in the realm of chiropractic sports performance. Check out our interview and his upcoming live event at the Hurley Headquarters in early November.

Episode Highlights-

Get your tickets to workshop with Tim at the Hurley Campus November 2nd and 3rd HERE.

This episode brought to you in conjunction with Rocktape

Our members use research to GROW their practice. Are you interested in increasing your referrals? Discover the best chiropractic marketing you aren't currently using right here!

144- 7 Key MRI Findings You Need to Know

Here are seven key findings you need to look for when examining the vertebral discs on MRI. These have been found be the most highly correlated to pain and dysfunction.

Episode Highlights-

Correlation of pain with objective quantification of magnetic resonance images in older adults with chronic low back pain.

This episode brought to you in conjunction with Rocktape

Our members use research to GROW their practice. Are you interested in increasing your referrals? Discover the best chiropractic marketing you aren't currently using right here!

143- Keys to Hypergrowth with Dr. David Touhill of Dr. Axe

Dr. Dave Touhill has been the strategic lead at some of the fastest growing healthcare companies in the world including Dr. Axe, ChiroCEO, and 10X Doctor. In this episode we break down marketing strategies for you and your practice.

Episode Highlights-

Connect with Dr. Dave on his website

This episode brought to you in conjunction with Rocktape

Our members use research to GROW their practice. Are you interested in increasing your referrals? Discover the best chiropractic marketing you aren't currently using right here!

142- Before Your Next Cervical Adjustment

New research shows spinal instability in over 65% of people with rheumatoid arthritis.

Episode Highlights:

Cervical spine instability in the course of rheumatoid arthritis – imaging methods

This episode brought to you in conjunction with Rocktape

Our members use research to GROW their practice. Are you interested in increasing your referrals? Discover the best chiropractic marketing you aren't currently using right here!

141- Chiropractic Tied to Less Adverse Drug Events

Discover the new research showing a 51% decrease for an adverse drug event for recipients of chiropractic care.

Episode Highlights-

Association Between Utilization of Chiropractic Services for Treatment of Low Back Pain and Risk of Adverse Drug Events.

This episode brought to you in conjunction with Rocktape

Our members use research to GROW their practice. Are you interested in increasing your referrals? Discover the best chiropractic marketing you aren't currently using right here!

140- On-Boarding New Patients to Stimulate Practice Growth

Discover the best way build trust, rapport, and referrals by on-boarding your new patients with this strategic action plan. 

Episode Highlights-

This episode brought to you in conjunction with Rocktape

Our members use research to GROW their practice. Are you interested in increasing your referrals? Discover the best chiropractic marketing you aren't currently using right here!

139- Chiropractic and the American Medical Association

In 2017, the American Medial Association published an editorial by Dr. Richard Deyo, MD, MPH. Discover what he said, and how it impacts your practice on this weeks' episode. 

Episode Highlights-

The Role of Spinal Manipulation in the Treatment of Low Back Pain

This episode brought to you in conjunction with Rocktape

Our members use research to GROW their practice. Are you interested in increasing your referrals? Discover the best chiropractic marketing you aren't currently using right here!

138- The Future of Core Stability

This week I got the chance to sit down and talk with Dr. Scott Bertrand, a chiropractor and inventor of the AllCore360. 

Episode Highlights-

Get free information about the AllCore360 by clicking here.

This episode brought to you in conjunction with Rocktape

Our members use research to GROW their practice. Are you interested in increasing your referrals? Discover the best chiropractic marketing you aren't currently using right here!

137- What is Laser Spine Surgery?

This week we explore the basics of laser spine surgery so you can have more accurate and productive conversations with your patients!

Episode Highlights-

This episode brought to you in conjunction with Rocktape

Our members use research to GROW their practice. Are you interested in increasing your referrals? Discover the best chiropractic marketing you aren't currently using right here!

136- Pain Thresholds and Adjustments

New research has indicated that adjustments hav a direct effect on pressure pain thresholds. This week we explore what that means to you and your patients. 

Episode Highlights-

This episode brought to you in conjunction with Rocktape

Our members use research to GROW their practice. Are you interested in increasing your referrals? Discover the best chiropractic marketing you aren't currently using right here!

The regional effect of spinal manipulation on the pressure pain threshold in asymptomatic subjects: a systematic literature review

135- Leveraging Social Media in Your Practice

A how-to episode regarding social media for the modern, evidence-based chiropractor. This week I break down specific strategies to get the most impact online. 

Episode Highlights-

The Smart Chiropractor A social media content program for modern, evidence-based chiropractors

This episode brought to you in conjunction with Rocktape

Our members use research to GROW their practice. Are you interested in increasing your referrals? Discover the best chiropractic marketing you aren't currently using right here!

134- Adjustments, Exercise, and Leg Pain

Discover the fantastic research showcasing that adding chiropractic adjustments to home exercise yields statistically and clinically significant benefits! 

Episode Highlights- 

spinal manipulation and home exercise with advice for subacute and chronic back related leg pain

This episode brought to you in conjunction with Rocktape

Our members use research to GROW their practice. Are you interested in increasing your referrals? Discover the best chiropractic marketing you aren't currently using right here!

132- Context for MD/DC Relationships

This week we look at a few key pieces of research that build the context for current MD/DC relationships (and how you can use these to build referral channels)!

Episode Highlights-

Restriction in lateral bending range of motion, lumbar lordosis, and hamstring flexibility predicts the development of low back pain: a systematic review of prospective cohort studies

Does maintained spinal manipulation therapy for chronic nonspecific low back pain result in better long-term outcome?

This episode brought to you in conjunction with Rocktape

Our members use research to GROW their practice. Are you interested in increasing your referrals? Discover the best chiropractic marketing you aren't currently using right here!