The Evidence Based Chiropractor Blog

Hundreds of chiropractic marketing and research articles to help you grow.

Jeff Langmaid 10/9/15 Jeff Langmaid 10/9/15

Impact, Thought, Connection- Improving Your Chiropractic Message

Patients perceived “satisfaction” begins as soon as they start interacting with your office. From the moment they enter your door, their experience will shape their perception. This is why its imperative to not underestimate your office aesthetic. Small changes to your office decor can make HUGE changes in your (subconscious) patient communication. By reading this, you should have a great idea of where to start to improve your in-office communication and you will learn about impact/thought/connection.

If you are not a graphic designer or interior decorator (and I will assume you are not) then your problem may start right there.

Are You?

1) a Graphic Designer

2) a Interior Decorator

3) a CHIROPRACTOR

As a chiropractor, you are consistently trying to build trust, rapport, and build a patient-centric practice by communicating both in your office and out of your office. Today we are going to focus on in-office communication. More specifically…. your walls.

If you are like most chiropractors, then either you or your spouse decorated your office. With visions of a professional healing space that would leave Dr. Gupta jealous, you start piecing together an office. Very quickly you see the same old chiropractic art for sale. As a matter of fact, I believe if you look close enough, you can see some of these posters in the background of photos with B.J himself adjusting.

You are hoping to get your chiropractic message across to your patients. You would like build trust and rapport. Then you need to package it in a powerful and modern way.

We both know that people will PUSH back again new ideas. They may have been skeptical coming into your office to begin with. They may have had a family member or friend dissuade them from coming in. With this in mind you can see how important it is to position your office IMMEDIATELY after they walk into the door.

When they look up from the reception area are they viewing information which is confusing and doesn’t make sense based on their current state of knowledge?

Are they looking up at timeless messages of health and wellness from undisputed leaders of healthcare as we know it?

By using classic and timeless messages in combination with a elegant and modern aesthetic you will be significantly impacting the patients’ view and perception of your office; and therefore your care.

To make a positive impact immediately with your patients through visual media you will want to accomplish 3 primary tasks-

1) Impact

2) Thought

3) Connection

Research has proven that we have a “gut reaction” to stimulus within .10 second. This often leads to our longterm thoughts on the subject. So, first you need to make an IMPACT. This can (and should) be done with elegance and grace. The design of your art will determine this. Take a look around your office- is the impact your making a positive one based on the visual media?

Second is THOUGHT. After the impact is made, the patient will read and think about the content. If the content is new or appears on the surface to not be inline with their beliefs then you will never make it to step 3! However, if your messages are timeless and classic, then the reaction is very predicable. They will think about the content, internally agree with the content and then proceed immediately to step 3.

CONNECTION- Connection is when you have made an impact and stimulated a thought that leads to a feeling of “I belong here” or “I feel comfortable here”. This is absolutely essential when building trust and rapport. Starbucks thrived on this concept, they called it the “third place”.

I am sure it is now crystal clear to you how important the choices of art in your office truly are. For the docs like you, who have read this article, and care about how they position their office to their new patients, I am offering a 10% discount on any of our Chiropractic Prints. Simply use the coupon code “chiropractor” at checkout.

Make these small changes and make a HUGE difference is the positioning of your practice. To start making these changes today simply click here.

-The Evidence Based Chiropractor has assisted hundreds of chiropractors around the globe build interdisciplinary referral relationships.

Have you viewed our FREE Guides? Download The MD Meeting and the 5 Secrets to MD Referrals today.

Jeff Langmaid 4/12/15 Jeff Langmaid 4/12/15

The Long History of Professional Sports and Chiropractic Care- by The Evidence Based Chiropractor

Chiropractors are considered a essential part of every professional sports team. Athletes (from the NHL, NFL, NBA, MLB, and even alternative sports heroes) utilize chiropractic care to reach their top potential in addition to pain relief.

What many of us may not appreciate is that chiropractors have been a part of this team for decades. From boxing champ Rocky Marciano to Babe Ruth, the worlds top athletes have relied upon the art, science, and philosophy of chiropractic to get the edge!

-The Evidence Based Chiropractor has assisted hundreds of chiropractors around the globe build interdisciplinary referral relationships.

Have you viewed our FREE Guides? Download The MD Meeting and the 5 Secrets to MD Referrals today.

Jeff Langmaid 2/15/15 Jeff Langmaid 2/15/15

The Chiropractic Adjustments Effect on Pain Level Thresholds- by The Evidence Based Chiropractor

Just last year JMPT released an award winning paper related to the effect of spinal manipulation on activation thresholds of the lateral thalamic neurons. This is one of the first papers to quantify the direct relationship between spinal adjusting and potential pain levels.

Reaching out to other health care providers in your area with these research developments is one of the most effective and cost-effective ways to build referral relationships. Interesting in learning more about how we assist hundreds of chiropractors worldwide? Click Here!

See the entire research brief through PubMed HERE.

Learn more on the sample MD Research Brief below.

-The Evidence Based Chiropractor has assisted hundreds of chiropractors around the globe build interdisciplinary referral relationships.

Have you viewed our FREE Guides? Download The MD Meeting and the 5 Secrets to MD Referrals today.

Jeff Langmaid 2/5/15 Jeff Langmaid 2/5/15

How Your Reception Area can Build Trust, Inspire Patients, and Generate Revenue!

A while back when I was opening my first practice I began design my reception area. I purchased a nice flat panel television, great seating, and fantastic wall art. However, when I began to look for a video to play on my new tv I was shocked at a the results. Cheesy graphics, outdated images, and poor voiceover work was not what I had in mind! Wasn’t there something with a clean, modern touch that delivered a message I could be proud of?

If you have felt the same way, then I am happy to say your search is over. We both know how important initial impressions can be. In “Blink”, Malcolm Gladwell taught us that decisions and impressions literally happen in an instant. Positioning your office is NOT just about external communication, but also internal communication.

Your Reception Area has the potential to:

-inspire patients
-position your office
-set the tone for their experience
-reinforce their decision
-provoke the desire to refer!

It is not necessary to pay hundreds of dollars per month for video content. It is also not necessary to compromise your image and deliver a message which is incongruent with your practice style! “The First Step: A Patient Inspiration Video” is designed from the ground up to provide an elegantly modern aesthetic with the foundation of timeless inspirational quotations. Packed with over 100 inspirational quotes this video will delight, inform, and inspire your patients.

Click HERE to join our mailing list and be the first to know when The First Step is available!

-The Evidence Based Chiropractor has assisted hundreds of chiropractors around the globe build interdisciplinary referral relationships.

Have you viewed our FREE Guides? Download The MD Meeting and the 5 Secrets to MD Referrals today

Jeff Langmaid 12/16/14 Jeff Langmaid 12/16/14

A Sneak Peek at Our Upcoming Patient Inspiration Video- by The Evidence Based Chiropractor

Last year I released a set of Chiropractic Prints which chiropractors around the world have used to upgrade and modernize their office decor. However, one item kept creeping back into my mind: the patient education video.

Many chiropractic offices have a flat screen tv in their reception area; including my office. But finding a well-produced, inspirational, modern, elegant, and educational video to play on my tv was a challenge. The videos which I found either looked extremely dated or did not resonate with my practice style and philosophy. Well, I am happy to announced that this problem is soon to be solved.

Soon, I will be releasing The First Step: A Patient Inspiration Video. This will be a DVD video which contains information and quotations which are inspirational and motivating. Patients will know they are in a positive healing environment without any of the 'baggage' present in some of the other videos on the market. Below is a sneak peek at some of stills from the video. I love this new product and I hope you like it too.

-The Evidence Based Chiropractor has assisted hundreds of chiropractors around the globe build interdisciplinary referral relationships.

Have you viewed our FREE Guides? Download The MD Meeting and the 5 Secrets to MD Referrals today.