The Evidence Based Chiropractor Blog

Hundreds of chiropractic marketing and research articles to help you grow.

Jeff Langmaid 7/3/14 Jeff Langmaid 7/3/14

The UK BEAM Study: A Landmark Paper for Spinal Manipulative Therapy- by The Evidence Based Chiropractor

In 2004, the British Medical Journal published the UK BEAM (United Kingdom Back Pain, Exercise, and Manipulation) study. This was a randomized trial to test the effectiveness of various physical treatments for back pain. The study showed that manipulation provided the greatest response to care for patients with un-resolving lower back pain; and if cost or time is an issue, manipulation alone provided a greater net benefit than exercise alone.

Manipulation/Adjustments alone had statistically significant improvement in the Roland Disability Score for the manipulation group at 3 months (1.57) and remained significant at 12 months (1.01). The exercise only group was significant at 3 months (1.36) and not at all at 12 months (.39). When examining the treatment groups, the most robust separation from the baseline Roland Disability Scores were the treatment groups that included manipulation. Additionally, you will notice that no serious advance effects were recorded.

-The Evidence Based Chiropractor is the leading DC/MD marketing and outreach group in the world. Our service is dedicated to increasing chiropractic utilization by showcasing research. Marketing to medical doctors through research is efficient, cost effective, and can dramatically improve your incoming referrals. Join us. Lets grow chiropractic together.

Jeff Langmaid 6/26/14 Jeff Langmaid 6/26/14

Maintenance Adjustments for Prevention Recommended by SPINE Journal- by The Evidence Based Chiropractor

A potentially earth-shattering study relating to the practice of chiropractic was released last year and you may not have heard about it...until now. SPINE Journal emphatically stated that maintenance (at a frequency of 2x month) adjustments to the lumbar spine may prevent future episodes of lumbar spine pain.

Pain (VAS Score) and disability (Oswestry) scores were significantly reduced with the group receiving maintenance treatment. In their own words, "we suggest that maintained SM is beneficial to patients with chronic nonspecific LBP, particularly those who gain improvement after initial intensive manipulation to maintain the improved post-treatment pain and disability levels."

When powerful research such as this is produced for prescription medications, the pharm reps are banging down the door of every medical practitioner in the country. However, aside from our promotion at The Evidence Based Chiropractor, I have not seen a single chiropractic organization mount a campaign which promotes this research to other medical providers.

As chiropractors, we have an abundance of high-quality research which needs to be promoted and not left dormant! This library of research will continue to build and it will be our task to make sure that others are aware of the value of our care.

We have assisted hundreds of chiropractors (just like you) around the globe build referral relationships with other physicians. Dr. Langmaid literally wrote the book on interdisciplinary referrals ("Marketing Chiropractic to Medical Doctors" is available worldwide on iBooks). We are the unrivaled leaders in interdisciplinary outreach and marketing for a reason.

Join us by the end of the month to receive zip code exclusivity and a FREE 30 minute implementation call!

The study- http://www.ncbi.nlm.nih.gov/pubmed/21245790

Jeff Langmaid 6/24/14 Jeff Langmaid 6/24/14

87% of Patients Experiencing Pain Two Years After Spinal Surgery- by The Evidence Based Chiropractor

Shocking that nearly 87% of people who have spinal surgery experience pain two years later.

Becker Spine produced an extremely informative piece on Cigna's recent report on lumbar spinal fusions. You can find the piece below and a direct link at the bottom.

Many patients unfortunately believe that lumbar fusion will result in local pain relief. The goals of lumbar fusion are typically to provide stability and provide relief from radicular pain. This disconnect may account for some of the 87% of patients who were still experiencing pain two years post-surgery. In any case, papers like the one below show us that patients should exhaust ALL conservative care prior to surgery in non-emergency situations. Build the interdisciplinary relationships necessary to ensure your neighbors are afforded every option prior to surgery.

From Becker Spine, "In 2011, Cigna examined spinal fusion patients and found 87 percent of customers who had fusions were still experiencing pain and undergoing additional therapies or drugs two years later, according to a report from the Tampa Bay Times.

The article questioned whether other insurers and Medicare would follow suit. Here are five findings from the report:

1. Almost 15 percent of patients who underwent spinal fusions had more surgery. A study of Medicare claims from 2005 to 2009 shows readmission rates for spinal stenosis decompression were 8 percent to 10 percent with and without fusion, according to a Medscape report.

2. The total cost of post-surgery claims was $11 million. An Agency for Healthcare Research and Quality statistical brief shows spinal fusions are one of the costliest procedures in the United States. In 2011, spinal fusions cost an average of $12.8 million, with the average cost per hospital stay at $27,600. There were around 465,000 hospital stays for spinal fusion in 2011.

3. Cigna tightened coverage after seeing the results of the report. Several other insurance companies have changed their coverage protocol over the past few years, adding stricter indications for spinal fusion. Earlier this month, anarticle in a local Kansas newspaper reported that the Blue Cross and Blue Shield of Kansas made spinal fusion coverage changes in 2013 and one year later patients feel their access to care is limited even after multiple in-network surgeons deem the procedure medically necessary.

4. Medicare doesn't have upfront approval for spinal fusions, but can recover money for surgery later deemed unnecessary. A report shows Medicare improperly spent $120 million on lumbar fusions in 2012. The tighter indications for spinal fusion and a challenging reimbursement market led Research and Markets to predict the United States' share of the spinal fusion market will shrink from 71 percent in 2013 to 63 percent in 2020. At the same time, developing markets are expected have larger growth; China will gain 5 percent market share, making their entire market share 10 percent in 2020.

5. A Dartmouth Atlas Health Care report found where patients get surgery depends more on where they live and how surgeons practice medicine there than overall protocol for medical necessity. The report examines Medicare enrollees in 2002 and 2004, showing surgical rates varied by a factor of more than 20 across the country. Spinal fusion rates were highest in these areas:

• Idaho Falls, Idaho

•   Missoula, Montana
•   Mason City, Iowa
•   Bradenton, Florida
•   Casper, Wyoming

The rates were lowest in these areas:

•   Bangor, Maine
•   Covington, Kentucky
•   Terre Haute, Indiana
•   Grand Forks, North Dakota
•   Newark, New Jersey

The report also found that in 80 hospital referral regions, lumbar fusion rates were around 30 percent higher than the United States average. However, in 98 hospital referral ranges, rates were more than 25 percent lower than the national average."

http://www.beckersspine.com/spine/item/21289-cigna-reports-15-of-spinal-fusion-customers-undergo-2nd-surgery-5-key-points

Jeff Langmaid 6/16/14 Jeff Langmaid 6/16/14

Healthcare in the United States: Expensive and Ineffective- by The Evidence Based Chiropractor

The Commonwealth Fund recently released an executive report on the state of the US healthcare system when compared to nearly a dozen industrialized countries. The report places the US last in overall score and first in overall expense. With hospital systems, insurance organizations, and pharmaceutical companies recording record profits; the results of this report are a shameful reminder of the current state of healthcare.

I strongly encourage you to review the full report here- http://www.commonwealthfund.org/publications/fund-reports/2014/jun/mirror-mirror

Jeff Langmaid 6/16/14 Jeff Langmaid 6/16/14

3 Trends for the Future of Spine Care- by The Evidence Based Chiropractor

Dani Gordon (Becker Spine) recently reported on the top 3 trends for the future of spine care. These ideas were generated from the 12th Annual Spine, Orthopedic and Pain Management-Driven ASC Conference in Chicago on June 13th. She reported the top 3 key concepts to be-

"1. Data importance is increasing. Data on outcomes, patient satisfaction and cost of care is not only what drives payer preference but also patient preference.

2. Minimally invasive techniques have become increasingly more popular. Not only has technology paved the way for less invasive techniques, but it has also created a more informed patient. Patients look for technology advancements in anesthesia, shorter procedure times and shorter recovery times. Outpatient support, effective implants and MIS technology were cited as the main focus of the spine industry, usually most prominent in ASCs.

3. Change in healthcare is widely based on IT, cost and quality of care. Although Dr. Hochschuler stresses the fact that healthcare is "fifteen-years behind the IT world," much of what improves customer care and quality is based in IT, especially with regard to education, cost of care and patient satisfaction."

As chiropractors, number 1 and number 3 are of particular importance. Patient satisfaction and cost of care are two areas which chiropractors have historically had great success. As third party payers begin to transition their reimbursement models towards satisfaction, cost, and patient outcomes, chiropractors should be in a good position to maximize reimbursement (with adequate lobbying). Additionally, while some chiropractors still cling to their travel cards, a substantial amount of chiropractors are already using technology to their advantage. Find a list of my top chiropractic iPad applications HERE.