You know that publishing and producing top quality content online on platforms such as Facebook, LinkedIn, Instagram, and your website is imperative to driving interest and patients into your practice. But for a lot of docs, it can be exceptionally challenging to keep up with content production. Sound familiar?
I know a lot of people who have a Facebook page's for their practice that goes dormant for weeks at a time. So I wanted to break down how you can take one piece of content and split it into a variety of different parts that you can utilize throughout weeks or months in your practice.
Let's start at the top and walk through how each piece works and how you can utilize them to get more influence, and ultimately more eyeballs on your social media content.
Creating Compelling Chiropractic Content for Social Media
It all starts with a piece of smart material. What is "smart" content? It's a topic that you would feel comfortable talking about for five to ten minutes if I put you on the spot right now and started filming. Maybe it is disc herniation, ergonomics, spinal curves, etc. We each have our own topics that we just know inside and out.
This topic will be your pillar piece of content from which everything else is created. Here's the catch (isn't there always a catch?). The best way to make this process work is to take your pillar topic, or smart content, and create a 5-10 minute of you discussing it. I know, a lot of docs have challenges shooting video. So if you have any questions comment down below. But here's what you can do, and why you should start with a video.
Once you shoot a video, all of your other content can actually be distilled down from that initial video. While shoot your video be sure to paint a clear picture and talk about the topic confidently. Once you do, you can have that video transcribed into text. That creates an excellent blog post. Then guess what? You can post a picture of the video on Instagram, a link to the blog on Facebook and much more.
Depending on the topic you also may have just created a brand new patient education piece for your practice. The options and opportunities are endless.
For instance, take a still image from you speaking during the video. Now you have a beautiful picture. Well, when you combine some of the text of the blog and the images self what do you have? You have an excellent social media post that you can publish on Facebook and LinkedIn.
And don't forget about that audio. If you rip the sound, you have a podcast episode already in the bag!.
And finally off of that video 5 to 10 minutes. You can break down a 60-second piece of it and then have that as a story on your Facebook or on your Instagram page.
If this sounds interesting to you but your concerned about not having enough time I encourage you to check out The Smart Chiropractor. We automate this entire process and provide a done for you social media solution for your practice!