Here is a quick tip on how you can use Instagram stories to market your chiropractic practice.
Instagram stories allow you to showcase your practice, reduce fear, and inspire action!. Let's face it. Going to a new doctor is nerve-racking. Not knowing the doctors, the staff, the diagnosis or treatment is scary. And that fear can cause in-action. Thankfully, Instagram stories are the perfect tool to reduce this fear.
Walking through the front door of a new doctors office is intimidating. So showing off what's behind your front door is a great way that you can reduce fears and increase the likelihood that somebody will call you when they are in need. A great way to do that is with Instagram stories- you can simply go to Instagram, and at the top, you will see "stories." The first icon in the row will be you, and there will be a little plus there. You simply click that, and it brings you to a beautiful screen where you can take a picture, or even shoot a short video.
You can do all of that with Instagram stories. If you're shy about being on camera or you're a little unsure of yourself, don't hesitate to point the camera away and give a first-person point of view tour of your office. You could tour a treatment room or interview a front desk staff member to get people engaged and exposed to what goes on behind the scenes of your office. Make them feel more comfortable, and they are much more likely to ask you to be their chiropractor!