Imagine being able to hit one button and have an endless string of communication reach your patients which stimulates reactivations, builds trust, and gets more new patients via referral in your front door.
Does that sound too good to be true?
Chiropractic email newsletters can accomplish it all and more.
The biggest questions most chiropractors have is: why should I do them ( I think we just solved that one), how often you should send them (once a week is an ideal cadence) and how to get the best return on investment.
In today's healthcare marketplace, you have to be sending an email newsletter to the people in your audience.
What do I mean by the audience? I mean the people in your community, your new patients and your past or in-active patients. Everybody on your email list should be getting an email newsletter updating them on the happenings in your office but also showcasing benefits that you provide directly for them in their life.
Key Point #1: When sending an email newsletter make it about your audience.
Gone are the days of a monthly newsletter showcasing what's going on in your practice (you're not still doing that are you?)
Quite frankly very little of your audience cares about that. What they care about are their pain points and challenges. What are they are experiencing in their life? Your email newsletter should focus upon those pain points and the items of interest to the people in your audience. An example of that will be this if your audience is all cross fitters you probably don't want to highlight a geriatric research study for them. There is friction there. It just doesn't make sense. So understand your audience understand your ideal patient and serve them. The information that they are already looking for online there is no better place to do that than your email newsletter.
Key Point #2: Send your email newsletter 1x week.
Once per week is the perfect cadence to send your email newsletter. It gets your name in front of your audience often enough without being annoying. By sending each week, you have four touch points a month which allows you to showcase news and happenings while also really focusing on the benefits that you and your practice can provide for them.
Key Point #3: Have a call to action
Finally, number three is that in each weekly email newsletter you should have a helpful link or a call to action. A call to action is simply an action step that you want to reader to take. For instance, if you are trying to grow your YouTube channel, then place a link in a few of your emails letting people know they will be able to learn more about how to x, y, or z by subscribing to your Youtube channel. The bottom line is that you need to make sure you are directing people to take action. If your goal from a particular email is to have that individual pick up the phone and call you to make sure that your phone number is linked in a way that they can touch it on their cell phone and it automatically dials your front desk. Those little extra steps will help you see drastically more return on investment with your weekly email newsletters.
So again the three things to keep in mind:
It's all about your audience- showcase the benefits that your office can provide to them educate entertain and engage with those individuals.
A weekly cadence is best. That's going to give you 52 touch points throughout the year which is enough to make an impact
Be sure to have a strong call to action and link in each email that you send out. You might be trying to drive more traffic to your website, drive more traffic to YouTube, get people to subscribe to your podcast, or maybe even fill out a form or a questionnaire that provides you more information to serve them even better content.
If you have those three action steps as part of your email newsletter system, you'll be in a great position to grow your practice, build your brand, and make a more significant impact with the people in your community.
If you have any questions about email newsletters then comment down below!
Want a full automated solution (all the automations and content DONE FOR YOU?)- check out ChiroEmails here.