Why Email Marketers are Getting Better Results Sending MORE Often
The biggest question regarding email communication is - how much is too much? It takes a lot of hard work to develop an audience and the last thing most businesses want to do is alienate them by sending emails every other day; or gasp! every single day! This is the great paradox of email marketing/outreach/communication.
Well, contrary to what you may think, engagement actually increases significantly when people are emailed more often. As a matter of fact, daily emails seem to generate the best engagement. But, there is a catch. It must be valuable content! When you are able to send relevant, valuable content with consistency you will see your engagement soar. This is a good thing regardless of your business. However, if you fall into the trap of lazy, spammy, promotional emails everyday you will find a less than enthusiastic audience and high unsubscribed rates. I must give credit to Ben Altadonna who has extolled the value of consistent communication for quite some time. For more information regarding email marketing I highly recommend learning from Noah Kagan (employee #30 at Facebook, employee #4 at Mint), Neville Medora, and within our own industry, Ben Altadonna.