Simon Sinek states that "Good marketing offers us a view of the world", while "Bad marketing offers you a product to buy". This is a very important concept as it relates to building relationships with MD's in your area.
The product we most often sell is the spinal adjustment (and with good reason). However, if we step back, our education and experience positions us as experts in natural health, bio-mechanics, and a facilitator of the healing process. Don't fear or step back from this extremely important distinction. While the adjustment is the "what" of chiropractic, the vision of a naturally healthier tomorrow is a much more important "why".