5 Chiropractic Email Marketing Tips That'll Keep You Out of the Spam Folder
When done correctly, an automated chiropractic email marketing strategy can be a insanely effective way to connect with your patients and attract more business to your practice.
However, most chiropractors are not doing email marketing correctly. The average email 'open rate' for marketing emails in America currently hovers at around 22%.
This means that 78% of all marketing emails are never even being opened by users at all.
If you want to avoid your carefully-crafted communique ending up in the spam folder, make sure to follow these essential email marketing tips at your practice.
Grab Them with a Cliffhanger in the Subject Line
The first thing you should be focusing on in your email marketing campaign is the subject line. This is your once chance to real them in and convince them to open your email, so make it good.
Do not opt for generic subject headers such as "we missed you" or "adjustments only $29!."
Instead, opt for a cliffhanger than intrigues them and leaves them wanting to know more. Something like "the secret to no more back pain..." should be enough to keep them reading.
2. Format to Avoid Spam Filters
A significant chunk of all marketing emails ends up in users' spam folders, meaning that they will likely never be seen. To avoid this, you will need to format your email in a way that doesn't trigger spam filters. (ChiroEmails, built into The Smart Chiropractor has crazy high deliverability rates!)
That means avoiding spelling mistakes and using a recognizable, 'normal' sender name. It also means using a reliable email service provider like Outlook and avoiding sending too many emails to the same person.
When in doubt, test your email by sending it to yourself or a friend.
3. Remember to Write for Mobile Devices
The vast majority of people are going to be reading your emails via their mobile devices. Therefore, you need to make sure that your email is written and formatted so that it is easily readable on the phone.
Avoid large, high-resolution images at all costs. Keep your sentences short and concise, with a large font.
Make use of numbers, symbols, and emojis whenever possible. These simple tactics will make your emails more mobile-friendly and more likely to be read.
4. Personalize Every Step of the Way
One of the best email marketing tips you should take is to personalize your email so that your client pays attention and feels like you are speaking directly to them.
Always use a Mail Merge to ensure that your opening line uses the name of each subscriber you are sending an email to. (If you’re a Smart Chiropractor member, we mail merge first names into all of your outgoing emails- done for you!)
Include recommendations for each user by taking advantage of personalization software. Avoid your messaging coming off as generic or cold.
5. Build Trust
Finally, it is essential to build trust with your subscriber list. This is one of the golden email marketing best practices to take away with you. Do not spam your subscribers with constant communications.
Always respect those who unsubscribe and do not relentlessly attempt to claw them back onto your email list. Avoid using manipulative or overly emotional appeals in your email communications.
All of this will let your subscribers know that they can trust you, making them more likely to engage.
Email Marketing Tips Can Bring You Closer to the Patients You Want
With these email marketing tips, you will be able to connect with the clients that you want and generate meaningful leads.
To learn more about how to attract the clients that your practice needs, make sure to consult our Free Resources for all chiropractors looking to bring their business to the next level.