Email marketing is one of the oldest, cheapest, and most preferred forms of digital marketing. You can significantly increase your business by sending emails, but your content must be relevant and useful. Check out these nine marketing tips for chiropractors to use emails that will help increase your sales.
1. Use Your Official Company Email And Avoid Being Classified As Spam
No one wants to click on emails from unknown senders, so your business name should be used on your email address. Take some time to check out spam guidelines for different email platforms and do your best to follow the guidelines.
It is estimated that over 20% of legitimate emails get filtered to spam by mailboxes. Following guidelines will keep your emails from falling prey to your patients' spam filters.
2. Have A Fascinating Subject Line
Most of the people that open emails end up opening them based on the subject line alone. This is why using exciting and captivating subject lines for your promo emails is essential.
To make your subject line compelling, make sure that it is concise and your customers' interest. Subject lines that raise questions your subscribers have will also encourage them to open your emails to find the answers they are looking for.
3. Make Your Emails Useful And Readable
Be sure that your emails keep your readers' interest by using strategies designed to make your content interesting and readable. For example, use at least one image to break the monotony of text. Also, use clear and simple language with short sentences and paragraphs.
Long blocks of tests have been proven to put off most readers. Your content should be interesting as well as useful to your readers so that they can continue clicking on your emails in the future. Try to get your emails are proofread by an editor because nothing displays unprofessionalism like a poorly edited document.
While one of the main reasons for email marketing for your chiropractor business is to increase sales, your emails should not concentrate on closing sales. Instead, create value for your subscribers and develop a relationship with them. Once they like and trust you, they will be more likely become a future patient when hte need arises.
4. Optimize Emails for All Devices
It's crucial that your promo emails can be read on mobile phones, tablets, and different forms of computers. You don't know which type of device your subscriber will use to open your emails, so it's best to make sure they're included in optimization.
Send out a test email to yourself and see how it looks on different mediums. If it looks okay on both your mobile phone and desktop, then you’re clear to send it to readers.
5. Keep Your Emails Clear and Focused
There are quite a few reasons why businesses send out emails. Some are transactional; for example, after someone become a patient, you can send an email thanking them and welcoming them to the practice. Operational emails, on the other hand, give clients updates about your business.
Finally, marketing emails will send out promotions for your goods and services. Your email should be focused on the benefits your practice can provide THEM, not the features of your services.
An email about your office renovations and temporary opening hours should not be mixed with an informational email about your latest treatment options. Emails that are all over the place tend to annoy subscribers.
6. Build a Targeted Subscriber List
Make it easy for potential patients to subscribe to your email list. For example, you may place subscription links on all your blog posts as well as on relevant pages on your website. Patients can also sign up for your newsletters or emails by filling in a visitors' book at your office.
Don't request too much information when signing up subscribers, as this may put them off from wanting to join your list. Inform readers of the kind of information they'll be getting on your emails so that they can decide if they're going to be apart of your list.
Many users that unsubscribe from mailing lists do so because they did not get what they were expecting.
7. Use Newsletters To Keep Your Clients Informed
Newsletters are the best way to engage with your subscriber list because you can put in a range of information such as educational information, operational details about your practice, and the latest industry news. Newsletters have proven to be very effective at generating patient referrals, patient loyalty, reactivation of patient memberships, and patient engagement.
Design your newsletter to match your brand image to reinforce your brand image with clients and ensure that you send it consistently, we recommend weekly just like we provide for all members of The Smart Chiropractor.
8. Have An Autoresponder Strategy For Different Subscriber Categories
It is a good idea to have a strategy for sending out emails to engage with new clients or clients in different categories. For example, new patients can receive a welcome email detailing what they can expect from your future emails. After this, a series of emails could be sent weekly, guiding them on important exercises they should be doing.
Alternatively, clients that have bought or signed up for specific products or services can also get emails specifically targeted to their situations. Autoresponder emails over a certain period can increase client engagement and loyalty if done well.
9. Make Shareable Emails
If you are providing useful information in your emails, your clients will want to share them. Make it easy for them by providing social media links to share the emails.
You can also add a line for a CTA (call-to-action) on your emails, encouraging readers to share with anyone that might find the information useful. Sharing of your emails can increase your reader numbers and consequently improve your sales.
Use Email to Market Your Chiropractor Practice
Emails are a great way to build a relationship with your clients and increase your sales. However, to succeed in email marketing, it must be done with the right strategies for your business; otherwise, you run the risk of losing clients.
Try applying some of the methods mentioned to your chiropractor practice marketing.
For help with marketing and growth for your business, check out our free tools today or become a member of The Smart Chiropractor for our fully automated email system + social media automation!