How to Use Instagram Stories as a Chiropractor

Here is a quick tip on how you can use Instagram stories to market your chiropractic practice. 

Instagram stories allow you to showcase your practice, reduce fear, and inspire action!. Let's face it. Going to a new doctor is nerve-racking. Not knowing the doctors, the staff, the diagnosis or treatment is scary.  And that fear can cause in-action. Thankfully, Instagram stories are the perfect tool to reduce this fear.  

Walking through the front door of a new doctors office is intimidating. So showing off what's behind your front door is a great way that you can reduce fears and increase the likelihood that somebody will call you when they are in need.  A great way to do that is with Instagram stories- you can simply go to Instagram, and at the top, you will see "stories." The first icon in the row will be you, and there will be a little plus there. You simply click that, and it brings you to a beautiful screen where you can take a picture, or even shoot a short video.

You can do all of that with Instagram stories. If you're shy about being on camera or you're a little unsure of yourself, don't hesitate to point the camera away and give a first-person point of view tour of your office.  You could tour a treatment room or interview a front desk staff member to get people engaged and exposed to what goes on behind the scenes of your office. Make them feel more comfortable, and they are much more likely to ask you to be their chiropractor! 

Instagram for Chiropractors: A Quick Tip to Get Started

How's it going? I wanted to give you a quick two-minute tip on how you can use Instagram to start new conversations with people in your community other businesses as well. 

Are you using Instagram yet? If not, you should be. Instagram has hundreds of millions of users, and many fall into the exact demographic that utilizes chiropractic care. It is great because you can search people close by (to your location) and start conversations with them. So here's a quick way to do that. 

First, open up Instagram, and you will see a magnifying glass at the bottom. Click on that. It brings up a screen that says "search." You click search. Guess what it now says at the top? It says "near a current location." Click that near a current location tab, and it is going to bring up a variety of locations and businesses. Hopefully, your practice is right there or perhaps its the place you are grabbing lunch. Well, here comes the magic.

Click on the location where you are at, and lo and behold what happens? Instagram gives you a map of top posts and most recent posts directly arranged as a perfectly curated feed. 

It's called geotargeting when you find people based on their location. And it's an absolute gold mine of people in your community. If you're searching the right places (the gym, a healthy local restaurant) and finding a feed of people who are posting pictures at that exact location. Now it's time to simply comment and engage with them. You will notice that your followers start to go up as you engage- which gives you a greater ability to tell your chiropractic story. Showcasing the healthy lifestyle that you advocate for your community and inspiring people to take action with their health and wellness. 

So there it is- a quick, practical tip to use Instagram to get more eyes on your practice so you can tell your story with more impact.